ChoiceOne Financial Services INC reported an insider purchase on March 3, 2026, when director Bradley F. McGinnis acquired 1,000 shares of the company’s common stock, according to a Form 4 filing submitted to the Securities and Exchange Commission. The shares were purchased at $29.15 each, for a total outlay of $29,150.
Following the transaction, McGinnis’ direct holdings in the company stand at 13,139 shares. He also retains indirect ownership of 15,301 shares through Megawall Corporation.
At the time of the filing, ChoiceOne’s stock was trading at $29.58 and carries a price-to-earnings ratio of 14.76. Data from InvestingPro cited in filings and analysis mark the company as undervalued relative to its Fair Value and list it among the Most Undervalued opportunities. InvestingPro Tips additionally note a dividend yield of 3.92% and report that the company has maintained dividend payments for 33 consecutive years.
On the corporate performance front, ChoiceOne reported fourth-quarter earnings that exceeded analyst expectations, while revenue for the same period came in slightly below estimates. The mixed financial print left the stock unchanged in after-hours trading immediately following the release.
Separately, DA Davidson reiterated a Buy rating on ChoiceOne Financial Services and set a price target of $36.00. The research firm pointed to strong loan growth and an expectation of steady-to-improving net interest margins as the basis for its positive outlook on the Michigan-based bank.
These developments provide a snapshot of insider confidence and current market perceptions: an insider purchase documented with the SEC, valuation metrics suggesting potential undervaluation, a long record of dividend payments, and analyst support tied to loan performance and net interest margin trends.
Contacted sources and filings: The insider transaction is recorded in a Form 4 filed with the Securities and Exchange Commission. Other financial metrics and commentary referenced InvestingPro analysis and a DA Davidson research note.