Choice Hotels International's finance chief, Scott E. Oaksmith, sold 2,203 shares of the company's common stock in two separate transactions on March 17 and March 18, 2026, according to a Form 4 filed with the Securities and Exchange Commission.
The transactions amounted to roughly $220,342. On March 17, Oaksmith sold 600 shares at a weighted average price of $100.07, with executed prices ranging from $100.00 to $100.14. The next day he sold 1,603 shares at $100.00 per share.
Per the filing, the sales were conducted pursuant to a 10b5-1 trading plan that Oaksmith adopted on December 12, 2025. After these transactions, Oaksmith's direct ownership in Choice Hotels International stands at 37,172 shares.
At the time of the filing, the stock was trading at $99.07. Over the last 12 months the share price has fallen roughly 25%, while year-to-date performance shows a modest increase of about 2.5%. InvestingPro metrics cited a price-to-earnings ratio of 12.53 and a PEG ratio of 0.44, and an InvestingPro analysis lists Choice Hotels on its Most Undervalued list. The platform also notes that subscribers can access eight additional ProTips for CHH.
The insider sales come in the wake of Choice Hotels reporting fourth-quarter 2025 results that beat analyst expectations. The company posted adjusted earnings per share of $1.60, compared with a consensus projection of $1.54. Revenue for the quarter was $390 million, above the anticipated $348.19 million.
Choice Hotels also announced a quarterly cash dividend of $0.2875 per share, payable on April 15, 2026, to shareholders of record as of April 1, 2026.
In addition to the corporate results and dividend, the company disclosed executive succession news. Senior Vice President Simone Wu is expected to retire in the first half of 2026. The company said Wu will remain in her current role until a successor is named and will assist with the transition process.
These filings and corporate disclosures together provide a snapshot of recent insider activity and company developments at Choice Hotels International. Oaksmith's sales were executed under a pre-established trading plan, and the company concurrently reported quarterly results that outpaced expectations while declaring a cash dividend and outlining upcoming leadership change in the senior ranks.