Transaction details
Chad M. Smith, President and Chief Operating Officer of Better Mortgage at Better Home & Finance Holding Co (NASDAQ:BETR), disclosed several equity transactions in early February 2026. On February 10, 2026, Smith sold 2,056 shares of Class A Common Stock at a price of $27.98, for a total value of $57526.
Earlier, on February 6, 2026, Smith exercised options on 5,000 shares of Class A Common Stock at $0. The filing further indicates that 5,000 Restricted Stock Units (Class A) were converted, with each unit representing a right to receive one share of the company’s Class A Common Stock. In the same round of February 6 activity, 2,944 shares were disposed of at $26.68, producing a total value of $78,545.
Market context and trading performance
These insider transactions arrive against a backdrop of volatile trading for BETR. The company’s shares have risen 104% over the past six months, while the stock is down 12% year-to-date. InvestingPro data cited in the filing shows Better Home & Finance carries a WEAK financial health score, and analysts have assigned a $40 price target.
Operational developments cited by the company
Separately, Better Home & Finance has reported material efficiency improvements within its mortgage lending operations. Through its NEO Home Loans division, the company said it increased its annual production run rate from $1.5 billion to $2.6 billion in 2025, an increase the company described as adding over $1.1 billion in production.
The filing and company commentary attribute the improved production run rate and associated efficiency gains to the adoption of Better’s Tinman AI Platform, which the company says has been instrumental in enhancing production efficiency and reducing costs.
Analyst coverage
Cantor Fitzgerald initiated coverage on Better Home & Finance with an Overweight rating and a $40.00 price target. The firm highlighted the company’s AI-powered home finance model as a central factor in its market-share gains in a fragmented industry and specifically identified Tinman, Better’s AI-driven automated decision engine, as a meaningful differentiator.
What this means
The documented insider activity - a mix of option exercises, RSU conversions and open-market disposals - occurred while the company communicates both operational progress and persistent market volatility. Public filings show the specific quantities, prices and aggregate values of the transactions; corporate disclosures link recent production increases to Tinman and note an analyst price target of $40 alongside a WEAK financial health designation from InvestingPro.
Readers should note that the available information is limited to the amounts, dates and descriptions provided in the filings and to the company and analyst commentary included in those disclosures.