Curtis Liu, who serves as Chief Technology Officer at Amplitude Inc (NASDAQ: AMPL), sold 30,061 shares of the company’s Class A common stock on March 5, 2026, according to a Form 4 filing submitted to the Securities and Exchange Commission. The shares were sold at a weighted average price of $8.0017, producing proceeds of $240,539.
The filing shows the disposition took place across multiple trades with execution prices between $8.00 and $8.02. The sale was carried out under a pre-existing 10b5-1 trading plan that the insider adopted on November 26, 2025. After completing the March 5 transactions, Liu directly owns 636,957 shares of Amplitude, a total that includes 568,585 restricted stock units.
The insider sale arrives against a backdrop of recent pressure on Amplitude’s stock. Shares have declined roughly 30 percent over the past six months and were trading at $7.80 at the time of reporting, notably below the company’s 52-week high of $14.49.
Market commentary cited in the filing notes an InvestingPro analysis that gauges AMPL as appearing undervalued at current levels. That analysis also reports that analysts expect Amplitude to return to profitability in 2026 despite recent losses, and references seven additional tips offered to investors through the InvestingPro service.
Corporate developments at Amplitude include reported fourth-quarter fiscal 2025 revenue that exceeded expectations and management guidance pointing to continued enterprise strength. For fiscal 2026 the company has projected revenue growth of 15 percent year-over-year, above the consensus estimate of 14 percent - a projection the company characterized as an acceleration in growth.
Leadership changes were also disclosed: President Thomas Hansen will step down on March 31, 2026, and will remain with the company in an advisory capacity through April 1, 2027.
Analysts have reacted with a mix of adjustments to price targets and ratings. DA Davidson, Piper Sandler, and KeyBanc each revised their price targets, citing factors such as a valuation reset, software sector weakness, and margin concerns. Despite those target adjustments, DA Davidson retained a Buy rating, Piper Sandler kept an Overweight rating, and KeyBanc also maintained an Overweight rating. Separately, Morgan Stanley upgraded Amplitude to Overweight, highlighting potential upside from developments in generative AI. These moves reflect a range of analyst perspectives on the company’s near-term performance and longer-term prospects.
Contextual note - The Form 4 filing and the information reported on company results and analyst reactions provide the factual basis for this report. The insider sale was executed via a 10b5-1 plan adopted on November 26, 2025.