Douglas J. Herrington, who serves as CEO Worldwide Amazon Stores at Amazon.com Inc (NASDAQ:AMZN), completed a sale of 7,835 shares of common stock on February 23, 2026, the company disclosed in a Form 4 filing with the Securities and Exchange Commission.
The disposition was executed under a Rule 10b5-1 trading plan and generated total proceeds of $1,406,785. Reported sale prices for the shares ranged from $204.6287 to $208.25 per share. That trading day saw Amazon stock at $208.56, a level the filing notes is roughly 10% below the stock's year-to-date price.
Separately on February 23, Herrington exercised options to acquire a combined total of 16,087 shares of Amazon common stock at an exercise price of $0. The option exercises were reported as involving three lots of shares: 9,760 shares, 3,500 shares and 3,827 shares, respectively.
After these reported transactions, Herrington's reported holdings consist of 522,361 shares held directly and an indirect interest of 6,599.312 shares through the Amazon.com 401(k) plan account. In addition, he holds 170,985 Restricted Stock Unit Awards, according to the filing.
Valuation snapshot and company context
InvestingPro's analysis, cited in the filing summary, indicates Amazon appears undervalued at current market levels based on its Fair Value estimates. The company is listed with a market capitalization of $2.24 trillion and a price-to-earnings ratio of 29.12 in the same analysis. Investors seeking more detailed valuation work and executive activity context are directed to the InvestingPro Pro Research Report.
Other recent corporate developments noted alongside the filing
- PayPal Holdings Inc. has drawn takeover interest after a drop in its share price, with Wolfe Research noting that assets such as Venmo and the buy now, pay later business could command premium multiples with double-digit price-to-earnings ratios.
- Amazon has ceased development of its Blue Jay robot - a multi-armed robotic system intended for same-day delivery warehouses - just months after the project began. Employees from that program have been reassigned to other robotics efforts within the company.
- Amazon-backed X-Energy Reactor Co. secured federal approval to manufacture uranium fuel for advanced reactors, the first license of its kind granted in over 50 years.
- Amazon Pharmacy is planning to expand same-day delivery service to nearly 4,500 cities in 2026.
- A regulatory filing discloses Amazon acquired a 5.3% stake in BETA Technologies, an electric aviation company.
What the filing shows and what it does not
The Form 4 captures the specific sale and option exercise events for Herrington and provides a snapshot of his reported equity and award holdings following those transactions. The filing includes execution details - dates, share counts and per-share prices - and places the sale in the context of an active Rule 10b5-1 trading plan. The notice also references InvestingPro valuation commentary and summarizes several concurrent corporate developments. The filing does not provide further commentary from Herrington or Amazon about the motivation for the trades, nor does it offer forward-looking statements about the companys strategy beyond the operational items highlighted.
This article presents the details from the Form 4 filing and related company notes without additional interpretation or speculation.