Amazon (NASDAQ:AMZN) executive Douglas J. Herrington, who serves as CEO Worldwide Amazon Stores, completed a sale of 1,000 shares of Amazon common stock on February 11, 2026. The shares were sold at a price of $208.0 each, producing a total transaction value of $208,000.
The disposition occurred at a level above the company’s then-current trading price of $198.79, with InvestingPro data flagging the stock as being in oversold territory. The sale was carried out under the terms of a pre-arranged Rule 10b5-1 trading plan that Herrington adopted on November 10, 2025.
Following the transaction, Herrington’s direct holdings in Amazon total 504,934 shares. He additionally retains indirect ownership of 6,599.312 shares through the Amazon.com 401(k) plan account. Those combined holdings constitute a small fraction of Amazon’s market capitalization, which stands at $2.13 trillion.
InvestingPro rates Amazon’s overall financial health as "GOOD." The platform’s analysis also notes recent share-price weakness, with a year-to-date decline of -13.88%. Despite that price pullback, InvestingPro’s Fair Value assessment indicates Amazon may be undervalued. For subscribers, a detailed Pro Research Report on Amazon is available among the service’s collection of more than 1,400 top stocks.
Recent company developments
- Amazon-backed X-Energy Reactor Co. received federal approval to produce uranium fuel for advanced reactors - a regulatory milestone characterized in the report as the first such license issued in over 50 years.
- Amazon Pharmacy has announced plans to expand its same-day delivery service to nearly 4,500 cities in 2026, extending its logistics footprint for pharmaceutical deliveries across the United States.
- In a regulatory filing, Amazon disclosed the acquisition of a 5.3% stake in BETA Technologies, a holding that provides the company with voting and investment power over those shares.
- Amazon One Medical introduced a new beta feature called Health Insights, designed to analyze blood test results and deliver personalized health information to its members.
- Citizens reiterated a Market Outperform rating on Amazon stock and increased its estimates for Amazon Web Services (AWS) following the company’s fourth-quarter 2025 earnings results.
Taken together, the insider transaction and the string of corporate announcements reflect a company active across multiple sectors including cloud services, pharmacy logistics, advanced energy, health services, and strategic investments.
Context and analysis
The sale executed under a Rule 10b5-1 plan indicates the trade was pre-specified rather than an ad-hoc decision. Herrington’s remaining direct and indirect holdings are quantified above, but represent only a modest share relative to Amazon’s $2.13 trillion market capitalization. InvestingPro’s characterization of the shares as oversold and its Fair Value assessment pointing toward undervaluation provide contrasting data points to the observed -13.88% YTD price decline.