Andrew R. Harrison, Executive Vice President and Chief Commercial Officer at Alaska Air Group, carried out a series of equity transactions on February 13, 2026, that changed his direct holding in the airline.
On that date Harrison sold 14,500 shares of common stock at an average price of $54.8112 per share, yielding proceeds of approximately $794,762. The sale prices for the lot ranged between $54.78 and $54.945. Since the disposition the shares have traded higher, with the stock reaching $57.08 - about a 4% increase from the weighted sale price.
Also on February 13, Harrison exercised two tranches of restricted stock units. The exercises consisted of 17,020 RSUs and 8,860 RSUs that converted into common shares. Related to those exercises, Harrison disposed of 6,410 shares and 3,337 shares to satisfy tax withholding requirements; those shares were valued at $55.27 per share and the tax-covered disposals amounted to $538,716.
After completing these transactions, Harrison directly owns 36,328 shares of Alaska Air Group.
Company-level context provided alongside the insider activity highlights several valuation and performance metrics. Alaska Air Group has a market capitalization of $6.58 billion and is trading at a price-to-earnings ratio of 69.6, which InvestingPro identifies as a high earnings multiple. InvestingPro data also indicates ALK is trading near its Fair Value, while some analyst price targets reach as high as $94. Earnings expectations show net income growth this year, with earnings per share forecast at $5.48 for 2026.
Investors evaluating the move can also consider the carrier's most recent quarterly results. For the fourth quarter of 2025 Alaska Air reported adjusted earnings per share of $0.43, well above the consensus estimate of $0.11. Revenue for the same quarter totaled $3.63 billion, slightly under the anticipated $3.64 billion.
On the analyst front, TD Cowen has revised its price target for Alaska Air to $63.00 from $64.00 while retaining a Buy rating - a change the firm said reflects the airline's guidance for the first quarter and for full-year 2026.
The combination of insider selling after RSU conversions, a high trailing P/E multiple, analyst target adjustments and the latest quarterly beat on EPS alongside a marginal revenue miss provides a compact fact set for shareholders and market participants to weigh when assessing Alaska Air Group.