Insider Trading March 10, 2026

ADT Executive Vice President Scott David A. Purchases $49,056 in Stock and Receives Long-Dated Options

Senior HR and administration executive buys shares, is granted options that vest over three years amid mixed Q4 results and split analyst reactions

By Marcus Reed ADT
ADT Executive Vice President Scott David A. Purchases $49,056 in Stock and Receives Long-Dated Options
ADT

Scott David A., Executive Vice President and Chief People and Administration Officer at ADT Inc., purchased 7,300 shares of ADT common stock on March 5, 2026, and was granted 445,103 options to acquire common stock. The stock purchase totaled $49,056; the options carry a $6.74 exercise price and expire March 5, 2036, vesting in three equal annual installments starting March 5, 2027. The company recently reported mixed fourth-quarter 2025 results and drew divergent analyst responses.

Key Points

  • Scott David A., ADT Executive Vice President and Chief People and Administration Officer, purchased 7,300 shares on March 5, 2026, at $6.72 per share for $49,056 and now directly owns 7,300 shares.
  • On March 5, 2026, Scott was also granted 445,103 options with a $6.74 exercise price, expiring March 5, 2036, vesting in three equal installments on March 5 of 2027, 2028, and 2029.
  • ADT reported mixed Q4 2025 results - EPS of $0.23 beat expectations of $0.2224 while revenue of $1.28 billion missed the $1.31 billion forecast - drawing divergent analyst reactions from Goldman Sachs and Barclays.

Scott David A., who serves as Executive Vice President and Chief People and Administration Officer for ADT Inc. (NYSE: ADT), completed a personal purchase of common stock on March 5, 2026, acquiring 7,300 shares at $6.72 per share for a total cost of $49,056.

Following that purchase, Scott directly owns 7,300 shares of ADT common stock. In addition to the share acquisition, on the same date he received 445,103 options to purchase common stock with an exercise price of $6.74. Those options carry an expiration date of March 5, 2036, and are structured to vest in three equal annual installments on March 5, 2027, March 5, 2028, and March 5, 2029.

Separate analysis from InvestingPro contained in the company data cited alongside the filing indicates ADT appears undervalued at current levels, trading at a price-to-earnings ratio of 9.36 and offering a dividend yield of 3.4%. The analysis also notes ADT is one of more than 1,400 U.S. equities covered by comprehensive Pro Research Reports.

The company’s recent fourth-quarter 2025 disclosure showed mixed results that coincided with the insider activity. ADT reported earnings per share of $0.23, modestly above analyst expectations of $0.2224. Revenue for the quarter was $1.28 billion, below the forecasted $1.31 billion, a shortfall highlighted in the company’s financial review.

Analysts reacted differently to the quarter and the company’s 2026 guidance. Goldman Sachs reiterated a Buy rating on ADT shares and maintained a $10.40 price target following the results and guidance. By contrast, Barclays lowered its stance to Underweight from Equalweight and cut its price target to $7.00, citing a weak quarter and fiscal 2026 guidance the firm described as disappointing. Barclays pointed to flat revenues and earnings per share as factors that do not, in its view, differentiate ADT favorably in the current market.

The company’s operational metrics showed pressures in the quarter: gross customer attrition increased to 13.1%, and revenue payback rose to 2.3x compared with the prior year.


Context and implications

The insider purchase and concurrent option grant come against the backdrop of mixed financial performance and split analyst views. The transaction details - the share count, prices, and the long-dated option structure with multi-year vesting - are recorded in the company filing and reflect the executive compensation and ownership changes completed on March 5, 2026.

Risks

  • Revenue shortfall in Q4 2025 relative to forecasts, which may affect investor sentiment - impacts financial markets and equity investors.
  • Rising gross customer attrition and higher revenue payback (13.1% attrition; 2.3x payback) may pressure future revenue growth and profitability - impacts company operational performance and service providers in the sector.
  • Analyst downgrade and differing ratings introduce uncertainty in market valuation and investor expectations - impacts market perception and ADT’s stock liquidity.

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