Economy March 19, 2026

Swiss Watch Exports Resume Growth in February Led by U.S., Japan and France

Federation of the Swiss Watch Industry reports a 9.2% year-on-year rise to 2.2 billion francs as some regional effects from Middle East conflict remain absent

By Ajmal Hussain
Swiss Watch Exports Resume Growth in February Led by U.S., Japan and France

Swiss watch shipments rose in February, with value exports reaching 2.2 billion Swiss francs, a 9.2% increase compared with February 2025. Growth was concentrated in the United States, Japan and France, while the Federation of the Swiss Watch Industry says impacts from the Iran war have not yet appeared in trade flows.

Key Points

  • Total Swiss watch exports were 2.2 billion francs in February, a 9.2% rise compared with February 2025.
  • Exports to the United States grew 26.8% in value year-on-year in February; Japan and France also contributed to the increase.
  • France’s 57.1% jump made it the third largest market, likely because it is being used more often as a transit hub; UAE and Singapore saw slight increases.

Swiss watch exports returned to expansion in February, the Federation of the Swiss Watch Industry (FH) reported on Thursday, as demand strengthened in several core markets. Total exports were recorded at 2.2 billion Swiss francs, representing a 9.2% increase compared with February 2025.

The FH highlighted that a rebound in the United States contributed materially to the improvement. Exports to the U.S. increased 26.8% in February in value terms compared with the same month a year earlier, reversing a period of volatility that the industry had described as see-sawing amid President Donald Trump’s trade war.

Japan and France were also cited as drivers of the uptick. Exports to France jumped 57.1% on the year, which lifted France into the position of the third largest market by value. The FH noted that France is likely being used more frequently as a point of transit to other locations, which helps explain the sharp rise in its recorded inbound shipments.

Other hubs showed modest gains. The United Arab Emirates and Singapore both received slightly more Swiss watches in February than in the comparable month last year, according to the FH data.

On geopolitical influences, the FH said that the effects of the Iran war have not yet manifested themselves in Swiss watch export figures. The statement signals an absence, for now, of measurable disruption from that conflict on February trade flows.

For reference, the FH's release included the currency conversion used in reporting: $1 = 0.7935 Swiss francs.


Summary

Swiss watch exports rose to 2.2 billion francs in February, up 9.2% year-on-year, with notable growth in the United States, Japan and France. France's increase appears linked to its use as a transit point. The Federation of the Swiss Watch Industry reported that effects from the Iran war have not yet shown up in the data.

Risks

  • Geopolitical uncertainty - the Iran war could affect trade flows in future periods but had not yet impacted February exports, per the FH. (Impacts markets tied to international trade and the luxury goods sector)
  • Market volatility - U.S. demand has previously fluctuated amid trade tensions related to President Donald Trump’s trade war, suggesting potential for renewed instability in export receipts. (Impacts luxury exporters and international sales forecasts)
  • Transit-driven distortions - sharp increases in countries used as transit points, such as France, may obscure underlying end-market demand and complicate market analysis. (Impacts logistics, trade reporting and market intelligence for luxury goods)

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