Miami, United States, July 22, 2026 - Unserious announced the acquisition of Creepz, an NFT collection widely recognized from the 2021-22 cycle. The transaction is supported by entrepreneur and investor Adam Weitsman and has the backing of the original Creepz founders, moving the lizard cult brand into control by a new operating team.
Central to the acquisition is the return of Psychrome, the original creative force behind Creepz' lore. Psychrome will resume responsibility for intellectual property development for the collection. The announcement also highlights Psychrome's background as a globally exhibited artist and lists prior commercial collaborations with brands and entertainment companies including Nike, Salomon, Sneaker Con, Staple, Disney, Warner Bros., and Rovio.
The acquiring team at Unserious says it brings substantial operating experience across several areas relevant to a revitalized NFT brand. That experience, as described in the announcement, spans consumer brands, entertainment, and enterprise technology, and includes involvement with large token launches in the crypto sector - notably a role connected to the ApeCoin launch.
In conjunction with the acquisition announcement, Unserious made a formal statement denying the literal existence of lizard people, rejecting suggestions of associated malevolent actions, and repudiating any plans for $CREEPZ world domination.
About the acquirer, the announcement reiterates Unserious' stated purpose: reimagining the future of decentralized brands. Contact information provided with the release lists an email address for the company: [email protected].
Context and implications
The transaction consolidates creative leadership by returning the original Creepz creator to an executive creative role while placing the collection under a team that emphasizes prior commercial and crypto operating experience. The stated mix of backgrounds - consumer brands, entertainment, enterprise tech, and past token launches - frames the acquirer's intent to develop both the creative IP and commercial avenues for the property.
What remains unclear
- Specific operational plans or timelines for IP and commercial development were not disclosed.
- No details were provided about token mechanics or whether $CREEPZ will be issued or changed as part of the acquisition.