Commodities February 11, 2026

China Signals Countermeasures Against French Wine if Paris Pursues EU Tariffs

CCTV-affiliated account warns of probes or 'reciprocal tariffs' as French report proposes steep duties on Chinese imports

By Caleb Monroe
China Signals Countermeasures Against French Wine if Paris Pursues EU Tariffs

A social media account linked to Chinese broadcaster CCTV warned that China could investigate French wines or impose reciprocal tariffs on EU goods if France pushes for sweeping tariffs on Chinese products. The warning followed a French government strategy report that recommended a 30% across-the-board tariff on Chinese imports or a 30% euro depreciation versus the renminbi. French officials say the proposal has not been adopted by the government, while Beijing says it remains open to dialogue but ready to respond to challenges.

Key Points

  • A CCTV-affiliated social media account, Yuyuan Tantian, warned China could probe French wines or apply "reciprocal tariffs" if France pushes the EU to impose tariffs on Chinese goods - impact: wine and spirits sector, EU trade.
  • A French government strategy report recommended either a 30% across-the-board tariff on Chinese imports or a 30% depreciation of the euro against the renminbi - impact: broad consumer goods and import-reliant sectors.
  • China previously spared major cognac producers from heavy duties after a lengthy anti-dumping probe that was widely viewed as retaliation for EU tariffs on China-made electric vehicles; France had voted in favour of those EV tariffs - impact: autos (EVs) and branded spirits.

A social media account affiliated with Chinese state broadcaster CCTV said on Wednesday that Beijing could launch investigations into French wines or impose "reciprocal tariffs" on European Union products if Paris moves forward with plans to press for tariffs on Chinese goods.

The comment from the account, identified as Yuyuan Tantian, came after a French government strategy report published on Monday urged the EU to consider either an unprecedented 30% across-the-board tariff on Chinese goods or a 30% depreciation of the euro against the renminbi as measures to counter a surge of low-priced imports.

Yuyuan Tantian said the recommendations in the report singled out Chinese products and ran afoul of World Trade Organization rules. The post added: "It is tantamount to declaring war on China in trade."

French officials have not adopted the report as government policy. "Today, as you can see, the proposal has not been taken up by the government, which does not mean that it is unfounded," French government spokesperson Maud Bregeon told journalists following Yuyuan Tantian's posting.

Requests for immediate comment to the French trade and finance ministries went unanswered, according to the report.

The statement from the CCTV-affiliated account invoked recent precedent in trade measures between China and the EU. China last year spared major cognac producers from hefty duties on EU brandy following an anti-dumping investigation that lasted more than a year and which was widely viewed as retaliation for EU tariffs on China-made electric vehicles. The French government had voted in favour of those tariffs.

Alongside the warning, Yuyuan Tantian noted Beijing's stated preference for engagement while signaling readiness to react. "China has always kept its door open for communication, but is also well-prepared to meet all challenges," the post said.


The episode underscores the sensitivities around proposals that single out one trading partner and highlights the potential for targeted countermeasures in sectors such as wine and spirits if trade tensions escalate. For now, the French proposal remains a recommendation, not an enacted policy, and both sides have framed their positions in terms of dialogue while reserving the option of tougher responses.

Risks

  • Potential retaliatory measures such as investigations or reciprocal tariffs could directly affect the European wine and spirits industry and broader consumer goods imports - affected sectors: wine, spirits, consumer goods.
  • Uncertainty remains because the French report is a recommendation and has not been adopted by the government; ministries have not provided immediate comment - affected sectors: EU trade policy and markets sensitive to tariff announcements.
  • Escalation in trade measures could strain dialogue between China and the EU despite Beijing's stated willingness to engage, creating market uncertainty for sectors linked to contested tariffs such as autos and branded exports.

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