Analyst Ratings February 16, 2026

UBS Elevates Melco Resorts to Buy Despite Tighter Price Target

Analyst upgrade rests on asset upgrades at City of Dreams and projected free cash flow, even as near-term margins and licensing fees weigh on shares

By Sofia Navarro MLCO
UBS Elevates Melco Resorts to Buy Despite Tighter Price Target
MLCO

UBS raised its rating on Melco Resorts & Entertainment Ltd. from Neutral to Buy while trimming its price objective to $9.50 from $9.80. The bank cited expected benefits from ongoing enhancements at City of Dreams in Macau and projected strong free cash flow in 2026-2027, even as investors contend with trademark licensing fee increases, margin pressure and recent market-share declines.

Key Points

  • UBS upgraded Melco from Neutral to Buy and cut its price target to $9.50 from $9.80, citing asset improvements and projected cash generation.
  • The stock has fallen 27% year-to-date, with a 13.86% slide in the past week and a 35.47% decline over six months, amid investor concerns about licensing fees, margin pressure, and market share losses in Macau.
  • UBS models implied free cash flow yields of 14%-20% in 2026-2027, and notes Melcos 2026 EV/EBITDA of about 7.3x - below its two-year average and cheaper than the sector average of 9.1x.

UBS has shifted its view on Melco Resorts & Entertainment Limited (NASDAQ:MLCO), moving the stock from Neutral to Buy while narrowly cutting its price target to $9.50 from $9.80. The change reflects a balance between near-term headwinds and the firms confidence in the companys asset-led recovery plan.

The stock has endured significant weakness this year, falling 27% year-to-date. Third-party InvestingPro data cited by UBS shows the decline accelerated recently, with a 13.86% drop over the past week and a 35.47% fall across the last six months. UBS explicitly links this underperformance to investor concerns around rising trademark license fees, pressure on operating margins and deterioration in market share within Macaus gaming market.

On the constructive side, UBS highlights Melcos program of asset enhancements at its City of Dreams complex in Macau. A key element noted by the bank is a planned luxury, all-suite hotel that is slated to open in the third quarter of 2026. UBS expects these property-level upgrades to help offset margin pressure and higher branding-related fees that are anticipated to hit in 2026.

Financially, UBS models robust free cash flow generation for Melco in 2026-2027, estimating implied free cash flow yields in a range of 14% to 20%. The bank says that such cash generation could create room for balance-sheet repair and shareholder returns - specifically, the potential to reduce debt, resume dividends this year and undertake further share buybacks.

Valuation metrics underpinning UBSs stance include a roughly 7.3x multiple on 2026 estimated EV/EBITDA. The bank notes this sits about 0.5 standard deviations below the stocks two-year average and at a discount to the sector average EV/EBITDA of 9.1x, supporting the upgrade despite the trimmed price target.

Melcos most recent quarterly results present a mixed picture. For fourth-quarter 2025, the company reported earnings per share of $0.05, missing the consensus forecast of $0.10 by 50%. Revenue for the quarter came in at $1.29 billion, narrowly beating expectations of $1.28 billion. Analysts and investors are weighing these metrics as they assess Melcos operational momentum and the impact of rising costs.

UBSs recommendation reflects a view that property investment and improved cash conversion can mitigate some of the headwinds that have driven the share decline. At the same time, persistent pressure from licensing fees, margin compression and competitive dynamics in Macau remain immediate risks that investors must monitor.


What to watch next

  • Progress and opening timeline for the new luxury all-suite hotel at City of Dreams (third quarter 2026 target).
  • Actual free cash flow outcomes in 2026-2027 versus UBSs 14%-20% implied yield assumptions.
  • Developments around trademark licensing fees and any further margin impact.

Risks

  • Trademark licensing fee increases that are expected to pressure margins in 2026 - impacts the gaming and hospitality sectors.
  • Market share erosion in the Macau gaming market, which could further weigh on revenues and operating margins - impacts casino operators and leisure stocks.
  • Near-term earnings volatility evidenced by a 50% EPS miss in Q4 2025, despite a slight revenue beat, which could affect investor confidence in the stock - impacts equity valuations in the gaming sector.

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