Truist Securities has reduced its price target for Workiva (NYSE:WK) to $90 from $110, while retaining a Buy recommendation on the stock. The firm said the revision reflects material valuation declines across the software sector, even as Workiva posted healthy operating and subscription metrics for fourth-quarter 2025.
Workiva’s reported results for the quarter showed subscription revenue growth of 21% year-over-year and 20% on a constant-currency basis. The company also recorded significant operating margin improvement, with operating margin expanding 1,170 basis points year-over-year. Free cash flow margin reached 21% and gross profit margin stood at 77.5% - metrics Truist cited when weighing the company’s operating strength against the softer valuation environment.
Despite these fundamentals, the stock has traded lower this year. Workiva’s share price was down 31% year-to-date, quoted at $62.57 at the time of the update. Truist’s cut in its price objective to $90 follows that market weakness and the broader decline in software sector valuations, according to the firm.
Workiva’s initial outlook for 2026 came in above Wall Street expectations for both revenue and EBIT in the first quarter of 2026 and for the full year 2026, a guidance point that management used to allay investor concerns about a potentially conservative forecast. Independent analysis available through InvestingPro suggested the shares appear undervalued at current levels, noting that 10 analysts had revised earnings estimates upward for the upcoming period. Investors seeking more detailed valuation and growth analysis are directed to the Pro Research Report referenced in that analysis.
The company describes its platform as a system of record that manages financial and non-financial data and supports workflows across financial reporting, governance, risk and compliance, and sustainability. These capabilities underpin the subscription revenue stream and the customer retention metrics highlighted by some brokers.
Other broker actions and strategic developments were reported alongside Truist’s note. BMO Capital cut its price target on Workiva to $83 from $92 but kept an Outperform rating, noting that Workiva ended the fiscal year on a strong note and that its fiscal 2026 revenue guidance exceeded both BMO’s own forecast and consensus estimates. Separately, a Truist note reiterated a Buy rating with a $110 target while commenting that Workiva’s performance was slightly better than the median decline across the software sector.
BTIG initiated coverage of Workiva with a Buy rating and a $105 price target, citing the company’s strong customer retention and roughly 20% subscription revenue growth as supportive factors. Governance changes were also disclosed: Workiva announced the planned appointment of two independent directors to its board in 2026 - Scott Herren, formerly Executive Vice President and CFO of Cisco, and Mark Peek, formerly Executive Vice President, CFO, and Co-President at Workday.
Taken together, the analyst moves and board additions signal ongoing investor and strategic interest in Workiva even as analysts and brokerages re-evaluate price targets in the context of sector-wide valuation shifts. The firm’s margins and forward guidance remain central to the bulls’ case, while valuation dynamics in the software sector are weighing on headline targets and near-term market sentiment.