Analyst Ratings February 9, 2026

Stifel Lowers ADP Price Target to $270 After AI-Focused Executive Briefing

Firm keeps Hold stance as ADP reports fiscal Q2 beats and U.S. private hiring shows signs of cooling

By Derek Hwang ADP
Stifel Lowers ADP Price Target to $270 After AI-Focused Executive Briefing
ADP

Stifel has trimmed its 12-month price objective for Automatic Data Processing Inc. (ADP) to $270 from $280 while retaining a Hold rating. The move follows a meeting with ADP senior executives to assess artificial intelligence's influence on labor markets and the company's business model. ADP posted fiscal Q2 results that surpassed expectations, even as U.S. private-sector hiring slowed in January.

Key Points

  • Stifel lowered ADP's price target to $270 from $280 and kept a Hold rating.
  • ADP reported fiscal Q2 EPS of $2.62 versus $2.57 expected and revenue of $5.4 billion versus $5.34 billion forecast.
  • U.S. private-sector hiring slowed in January with a gain of 22,000 jobs; education and health services led gains while manufacturing and professional and business services declined.

Price target revision and current trading

Stifel reduced its price target on Automatic Data Processing Inc. to $270.00 from $280.00 and maintained a Hold rating on the human capital management company. ADP shares are trading at $231.36, down more than 10% year-to-date and hovering close to a 52-week low of $230.28.

Context of the change

The adjustment followed a recent meeting between Stifel analysts and ADP leadership, including the President of Global Product/Innovation and the chief financial officer, in which the parties discussed the impact of artificial intelligence on labor markets and on ADP's underlying business model.

Stifel's view on AI and ADP's positioning

Stifel acknowledged that AI represents a disruptive force but stated that market sentiment appears to be overstating the near-term risks to ADP. The firm emphasized that this perspective may underappreciate ADP's competitive advantages and the potential opportunities the company could capture as the environment evolves.

According to Stifel, ADP is already realizing its largest internal efficiency gains in customer service and software development. At the same time, ADP has not observed AI materially changing overall employment patterns among its client base.

Valuation and growth outlook

Stifel highlighted that ADP shares trade at a 17% premium to the equal-weight S&P 500, which the firm notes is the stock's lowest relative level since the financial crisis, compared with a historical range of roughly 50% to 60%. Stifel views this compression in relative valuation as creating a compelling risk/reward profile for a company with what it describes as relatively stable high-single-digit to low-double-digit growth.

Earnings and macro backdrop

Automatic Data Processing reported fiscal second-quarter results that edged past analyst expectations. Earnings per share were $2.62 versus a forecast of $2.57, while revenue came in at $5.4 billion compared with an anticipated $5.34 billion. Those results underline a solid quarter for ADP even as the stock moved lower in pre-market trading.

On the labor-market side, the ADP National Employment Report showed the U.S. private sector added only 22,000 jobs in January, indicating a slowdown in hiring. Sector-level details from the report showed education and health services adding 74,000 positions, manufacturing losing 8,000 jobs, and professional and business services shedding 57,000 roles. These data points form part of the broader operating context for ADP's business.


Bottom line

Stifel's modest cut to ADP's price target and its maintained Hold rating reflect a cautious stance following direct discussions about AI-related disruption. The firm points to internal efficiency gains and a compressed relative valuation as reasons to consider the company's risk/reward more favorably, while recent employment data highlight an uncertain demand backdrop.

Risks

  • Uncertainty around the pace and extent of AI-driven disruption to labor markets and ADP's business model - impacts human capital management and technology sectors.
  • Compressed relative valuation reflecting market concerns, with ADP trading near its 52-week low - potential market sentiment risk for equity investors.
  • Softness in hiring as shown by the ADP National Employment Report, which could weigh on demand for payroll and staffing services across affected sectors.

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