Analyst Ratings February 9, 2026

Stifel Lifts SiteOne Price Target to $144, Cites Margin Expansion; Multiple Firms Adjust Views on SITE

Analysts point to margin improvement and consolidation benefits even as volume forecasts soften ahead of upcoming earnings

By Ajmal Hussain SITE
Stifel Lifts SiteOne Price Target to $144, Cites Margin Expansion; Multiple Firms Adjust Views on SITE
SITE

Stifel raised its price target on SiteOne Landscape Supply to $144 from $134 while keeping a Hold rating, citing expected margin expansion in fiscal 2026 that could set the company apart from peers. The stock trades above that target, and other firms including BofA and Barclays have recently initiated or revised coverage, while SiteOne completed an early-2026 acquisition and appointed a paid media partner to deepen professional customer engagement.

Key Points

  • Stifel raised its price target on SiteOne to $144.00 from $134.00 while keeping a Hold rating, citing expected margin expansion in fiscal 2026.
  • SiteOne trades at $150.01, above Stifel’s target and in line with InvestingPro’s Fair Value; valuation metrics include an EV/EBITDA above 15x for estimated FY2027 EBITDA and an InvestingPro EV/EBITDA of 20.4x.
  • Corporate moves include the acquisition of Bourget Flagstone Co. in Santa Monica and a paid media partnership with Goodway Group; BofA initiated coverage with a Buy rating and $147 target, and Barclays upgraded to Equal Weight with a $134 target.

Stifel has increased its price objective for SiteOne Landscape Supply (NYSE:SITE) to $144.00 from $134.00 and left its rating on the shares at Hold. The stock is trading at $150.01, sitting slightly above Stifel’s revised target and noted as being broadly in line with InvestingPro’s Fair Value estimate.

The research firm pointed to anticipated margin expansion in fiscal 2026 as a central rationale for the move, arguing that stronger margins could differentiate SiteOne from competitors despite what it describes as choppy end markets. Financial metrics cited in analyst commentary include a current gross profit margin of 34.59% and a current ratio of 2.49, while debt levels are characterized as moderate based on InvestingPro data.

Shares of SiteOne have rallied 26.5% since October 10, 2025, outpacing a 3.8% gain in the S&P 500 across the same timeframe, according to Stifel’s analysis.

Valuation remains elevated. Stifel notes the stock trades at more than 15 times enterprise value to estimated fiscal year 2027 EBITDA, a premium versus peers at 13.4x - a premium the firm views as reflecting SiteOne’s long-term value creation through consolidation in the landscape supply sector. InvestingPro’s data shows a current EV/EBITDA multiple of 20.4x, reinforcing the high-valuation characterization.

In its modeling, Stifel modestly trimmed FY2026 EBITDA estimates for SiteOne on the basis of a softer volume outlook. That reduction is partially offset in the firm’s view by stronger margin assumptions and updated expectations for merger-and-acquisition contributions to earnings.

Investors face a near-term data point: SiteOne is scheduled to report earnings in two days on February 11, 2026, which could clarify how volumes, margins, and deal contributions are tracking versus these analyst projections.


Other recent analyst and corporate developments

SiteOne completed the acquisition of Bourget Flagstone Co., a wholesale distributor of hardscape products based in Santa Monica, California. This transaction—reported as SiteOne’s first acquisition of 2026—extends the company’s footprint in California markets including Malibu and Pacific Palisades.

On the analyst front, BofA Securities has initiated coverage of SiteOne with a Buy rating and a $147.00 price target, citing the company’s material market share and growth potential in a fragmented market. Barclays upgraded its view on SiteOne from Underweight to Equal Weight and raised its price target to $134.00, describing a more balanced risk-reward profile.

Separately, Stifel is also reported to have maintained a Hold rating and a $140.00 price target following an update tied to meetings with SiteOne’s incoming CFO and EVP of Strategy and Development. These successive notes from the same firm appear alongside the earlier $144.00 target and reflect multiple, discrete analyst interactions and updates.

In a commercial move aimed at expanding professional-customer engagement, SiteOne selected Goodway Group as its paid media strategy partner. The engagement is intended to drive growth among professional customers across product categories that include hardscapes, agronomics, and irrigation.


What this means for markets

The mix of analyst action and recent corporate activity underlines two themes that matter for the company’s near-term trajectory: margin recovery expectations and continued consolidation through acquisitions. Both themes influence valuation and investor expectations in the specialty retail and landscape-supply segments.

Risks

  • Softer volume outlook - Stifel modestly reduced FY2026 EBITDA estimates due to weaker volume expectations, which could pressure earnings in the near term (impacts retail and specialty distribution sectors).
  • High valuation - SiteOne’s premium EV/EBITDA relative to peers implies sensitivity to any slowdown in margin improvement or deal execution (impacts equity investors and valuation-sensitive sectors).
  • Earnings uncertainty ahead of report - Management’s upcoming earnings release on February 11, 2026 could reveal performance that differs from analyst margin and M&A assumptions, influencing short-term stock movement (impacts public equity markets and sector investors).

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