Analyst Ratings February 12, 2026

Scotiabank Lifts AppLovin Price Target to $775 After Strong Q4; Analysts Remain Mixed

Bank points to widening margins and e-commerce roadmap while market reaction and guidance weigh on near-term sentiment

By Avery Klein APP
Scotiabank Lifts AppLovin Price Target to $775 After Strong Q4; Analysts Remain Mixed
APP

Scotiabank raised its price target on AppLovin Corp to $775 from $750 and retained a Sector Outperform rating after the company posted fourth-quarter results that topped expectations for revenue, EBITDA and EPS. While the bank highlighted margin expansion and a scheduled e-commerce platform launch in H1 2026, mixed first-quarter guidance and a volatile market response have produced divergent analyst views and short-term stock weakness.

Key Points

  • Scotiabank raised its price target on AppLovin to $775 from $750 and retained a Sector Outperform rating - impacts equities and software sectors.
  • AppLovin beat Q4 expectations for revenue, EBITDA and EPS; Q1 guidance implies about 51% revenue growth at the midpoint excluding divested operations - impacts advertising and e-commerce revenue trajectories.
  • Multiple analysts adjusted price targets but largely kept positive ratings, creating mixed near-term sentiment despite strong underlying metrics - impacts investor sentiment in the technology and ad-tech markets.

Scotiabank has increased its 12-month price target for AppLovin Corp (NASDAQ:APP) to $775.00 from $750.00 while keeping a Sector Outperform rating, placing the new target below the analyst high of $860 but well above the stock's most recent trading level of $456.81, per InvestingPro data.

The bank's revision follows AppLovin's fourth-quarter results, which outperformed forecasts across revenue, EBITDA and earnings per share. Scotiabank highlighted that the company's first-quarter guidance implies roughly 51% revenue growth at the midpoint after excluding business operations divested during the first quarter of 2025. That guidance builds on an already strong growth trajectory, with AppLovin posting 98.48% revenue growth over the past twelve months and maintaining a 79.69% gross profit margin.

Despite the upbeat underlying metrics, AppLovin shares dropped by about 6% in after-hours trading on the earnings release. Scotiabank described that market reaction as disconnected from the company's fundamental performance. The firm noted the stock's elevated volatility, citing a high beta of 2.49. InvestingPro rates AppLovin's overall financial health as "GREAT," assigning a score of 3.39.

Scotiabank also emphasized expanding EBITDA margins at AppLovin and confirmed that the company's e-commerce self-service platform remains on track for general availability in the first half of 2026. The bank suggested that current trading levels could present an entry opportunity for investors ahead of what it projects will be a strong 2026 for the business, even while acknowledging that the stock has declined roughly 40% from its December 2025 highs.


Other analysts have likewise reacted to AppLovin's fourth-quarter performance with a mix of target adjustments and ratings that still skew favorable. Evercore ISI reported that AppLovin beat revenue estimates by 3% and EBITDA estimates by 5%, and the firm maintained an Outperform rating while lowering its price target to $750. Piper Sandler described the quarter as impressive, trimmed its price target to $650 and kept an Overweight rating. Needham reiterated a Buy rating with a $700 price target, pointing to robust results and possible upside from e-commerce revenue growth.

Even with positive quarterly outcomes, some investors were disappointed by AppLovin's first-quarter guidance, which contributed to a stock decline in excess of 5%. The guidance nonetheless signaled continued strong demand for the company's advertising services, while also noting the competitive backdrop posed by Big Tech and emerging platforms. BTIG retained a Buy rating but lowered its price target to $640, citing the better-than-expected guidance for the first quarter while acknowledging the mixed market response.

Taken together, the shifts in price targets and the persistence of Buy/Outperform-oriented ratings reflect differing views among sell-side firms about the timing and magnitude of AppLovin's future upside. Scotiabank's higher $775 target and emphasis on margin expansion and product roadmap milestones sit alongside more conservative target cuts from other houses, producing a layered analyst landscape around the company.

Investors and market participants will be monitoring early-2026 execution on AppLovin's e-commerce product and the company's ability to sustain revenue growth and margin expansion amid competitive pressures. Near-term sentiment appears mixed even as several analysts continue to express conviction in the company's longer-term opportunity.

Risks

  • Near-term investor disappointment from first-quarter guidance drove a >5% stock decline, indicating sensitivity to quarterly outlooks - affects equities and ad-tech sectors.
  • Heightened competition from Big Tech and emerging platforms could pressure demand and growth prospects for advertising services - impacts advertising and digital media markets.
  • High share price volatility, evidenced by a beta of 2.49 and a roughly 40% decline from December 2025 highs, increases short-term market risk for equity investors - affects traders and institutional allocators.

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