Roth/MKM raised its view on Yeti Holdings Inc. (NYSE: YETI), upgrading the outdoor-products maker to a Buy from Neutral and increasing its price target to $60 from $37. At the time of the note the shares were trading around $48, inside a 52-week range that extends from $26.61 to $51.29.
The firm had kept a Neutral rating on Yeti since mid-2020 but indicated it had been moving toward a more positive stance in November. Roth/MKM pointed to what it expects will be sustained sales growth and margin improvement through the remainder of 2026 and into 2027, and said those trends should prompt analysts to raise estimates in upcoming quarters.
Market action has already reflected some of that shift in sentiment. The stock has risen 44% since November 5, while the Russell 2000 index advanced roughly 7% over the same period, according to the data cited by Roth/MKM.
Roth/MKM’s upgrade is not the only recent analyst move on Yeti. KeyBanc has upgraded the shares to Overweight and set a $57.00 price target, attributing its change to improvements in the company’s supply chain and a favorable growth outlook. Goldman Sachs retained a Neutral rating with a $45.00 price target but noted optimism about the company’s revenue growth potential in the first half of 2026. Stifel lifted its price target from $34.00 to $43.00 while keeping a Hold rating, pointing to lingering concerns about how frequently consumers repurchase Yeti products despite the firm’s progress in brand development.
These updates illustrate a range of conviction levels among sell-side analysts on Yeti’s near-term trajectory. Roth/MKM is forecasting a positive revision cycle driven by continuing topline strength and improved profitability, while other firms vary between cautious and constructive positions based on supply-chain dynamics, revenue timing and consumer purchase patterns.
The moves and commentary may be of particular interest to investors focused on consumer discretionary and retail segments, as well as those tracking small- and mid-cap names that can be sensitive to shifts in analyst sentiment and revisions to estimates.
Summary of the situation: Roth/MKM upgraded Yeti to Buy, raised the price target to $60, and flagged expectations for sustained sales and margin momentum through 2026 into 2027. Other firms - KeyBanc, Goldman Sachs and Stifel - issued a mix of upgrades, target increases and Hold/Neutral stances, reflecting differing assessments of supply-chain progress, revenue growth timing and purchase frequency.