Analyst Ratings February 6, 2026

Piper Sandler Lowers Amazon Price Target to $260 Citing Elevated 2026 Capex Outlook

Firm keeps Overweight rating as AWS outperformance and strong annual revenue are offset by hefty capital spending guidance

By Leila Farooq AMZN
Piper Sandler Lowers Amazon Price Target to $260 Citing Elevated 2026 Capex Outlook
AMZN

Piper Sandler trimmed its price target on Amazon to $260 from $300 while retaining an Overweight rating, pointing to a $200 billion capital expenditure forecast for 2026 that it called meaningfully above expectations. The move follows fourth-quarter results showing AWS growth of 24% year-over-year and $716.92 billion in annual revenue, but it comes amid mixed first-quarter 2026 EBIT guidance and concerns about the market reaction to large-scale investment plans.

Key Points

  • Piper Sandler cut Amazon's price target to $260 from $300 while maintaining an Overweight rating.
  • AWS grew 24% year-over-year in the fourth quarter, a 4% acceleration that exceeded roughly 23% expectations; Amazon reported $716.92 billion in annual revenue, up 12.38% year-over-year.
  • Amazon guided to $200 billion in capital expenditures for 2026, a figure Piper Sandler called meaningfully above expectations; the company's first-quarter 2026 EBIT guidance was described as mixed.

Piper Sandler has reduced its price objective for Amazon.com (NASDAQ:AMZN) to $260.00 from $300.00, while keeping an Overweight rating on the shares.

The research firm's revision comes after Amazon reported fourth-quarter results featuring a 24% year-over-year increase at Amazon Web Services (AWS) - a 4% acceleration that topped expectations of roughly 23% growth. Those results helped propel Amazon to $716.92 billion in annual revenue, equal to a 12.38% year-over-year increase.

Despite those top-line gains and the stronger-than-anticipated performance from AWS, Piper Sandler highlighted Amazon's capital expenditure guidance for 2026 as a key concern. The firm characterized the company's $200 billion capex forecast for 2026 as "meaningfully above expectations." At the same time, Amazon's guidance for first-quarter 2026 EBIT was described by the research house as "mixed."

Piper Sandler noted that Amazon operates with a moderate level of debt and generates sufficient cash flows to cover interest payments. The firm also emphasized the company's persistent focus on cost-reduction efforts and its push toward an AI product cycle - describing the business as "relentless on lowering cost to serve and working toward an AI product cycle."

On Amazon's long-term strategy, Piper Sandler expressed support for management's approach to capacity expansion, calling it the right long-term move even as the firm acknowledged that the market appears unsettled by the outsized capex projection.


Other brokerage notes published in the wake of Amazon's results provide a mixed backdrop for investor sentiment:

  • Stifel reiterated a Buy rating and maintained a $300 price target.
  • Cantor Fitzgerald cut its price target to $250 but left an Overweight rating in place, citing similar capex worries.
  • RBC Capital kept an Outperform rating, acknowledging AWS growth while pointing to competitive pressures from Google Cloud.
  • TD Cowen lowered its price target to $300, referencing a 1% revenue beat and AWS's 24% year-over-year growth.
  • Telsey Advisory Group repeated an Outperform view with a $300 price target, emphasizing the company's strategic advantages and market share opportunities.

Amazon's shares traded near $206.29 at the time of the assessment and had declined by almost 7% over the previous week, according to the reporting. Piper Sandler's commentary frames the situation as a balancing act between durable cloud growth and heavy near-term capital commitments.

For investors and market watchers, the juxtaposition is clear: AWS continues to deliver above-expectation expansion, but the company's plan to materially increase capacity and spending in 2026 has rattled some market participants and prompted a range of responses from the sell side.

Risks

  • Elevated 2026 capital expenditure guidance - could affect investor sentiment for technology and e-commerce stocks sensitive to capex assumptions.
  • Mixed first-quarter 2026 EBIT guidance - introduces near-term earnings uncertainty for Amazon and related sectors dependent on cloud profitability.
  • Competitive pressures in cloud services - noted by some firms, which may influence AWS growth trajectories and the broader cloud infrastructure market.

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