Analyst Ratings February 23, 2026

JPMorgan Raises Thai Union Rating as Tariff Clarity Eases Investor Concerns

Bank lifts price target and EPS outlook after U.S. Supreme Court ruling reduces reciprocal tariff uncertainty for a company with significant U.S. exposure

By Hana Yamamoto TUFBY
JPMorgan Raises Thai Union Rating as Tariff Clarity Eases Investor Concerns
TUFBY

JPMorgan upgraded Thai Union Group PCL to Overweight from Underweight and increased its price target to THB15.00 from THB10.00, citing a U.S. Supreme Court ruling against reciprocal tariffs that removes a key source of uncertainty for a business with more than 40% of sales in the U.S. The broker also raised EPS forecasts and its sum-of-the-parts valuation for December 2026, while noting recent operational restructuring and share count reduction.

Key Points

  • JPMorgan upgraded Thai Union to Overweight and raised its price target to THB15.00 from THB10.00.
  • The U.S. Supreme Court ruling against reciprocal tariffs removed a primary source of uncertainty for the company, which earns over 40% of its revenue in the U.S.
  • JPMorgan raised EPS estimates by about 15% and increased its December 2026 sum-of-the-parts valuation to THB15 from THB10.

JPMorgan has lifted its recommendation on Thai Union Group PCL (TU:TB) (OTC:TUFBY), moving the stock from Underweight to Overweight and raising its price target to THB15.00 from THB10.00. The change follows a U.S. Supreme Court decision that the bank says reduces the risk of reciprocal tariffs, an issue that had contributed to its previous cautious view.

The seafood producer, valued at approximately $1.91 billion and trading at a price-to-earnings ratio of 10.93, derives more than 40% of its revenue from the United States. JPMorgan identified the resolution of tariff uncertainty as a key catalyst for the upgrade, arguing that clearer tariff treatment should allow the group to pass costs through via price increases and thereby improve margins.

JPMorgan also adjusted its earnings outlook, raising its earnings-per-share estimates by roughly 15%. The firm increased its December 2026 sum-of-the-parts valuation to THB15 from THB10 and characterized the change as a double upgrade to Overweight.

Operationally, JPMorgan highlighted several corporate actions that have reshaped Thai Union’s profile. The bank pointed to portfolio rationalization through divestments and right-sizing, a transformation program that produced a 2-14% earnings impact in fiscal years 2024-2025, and active capital management that reduced the company’s outstanding share count by 19% since 2020.

Market performance has been mixed. Year-to-date the stock has lagged the SET index by 21%. However, over the last six months the share price has rallied 46.67%, reaching a 52-week high of $8.80. Despite the rebound, InvestingPro’s analysis flags the company as appearing overvalued at current levels.


Summary of changes

  • Recommendation raised to Overweight from Underweight.
  • Price target increased to THB15.00 from THB10.00.
  • EPS estimates increased by about 15%.
  • December 2026 sum-of-the-parts valuation moved to THB15 from THB10.

Context and implications

JPMorgan cited the U.S. Supreme Court ruling against reciprocal tariffs as the principal factor prompting the upgrade. Because the U.S. represents a significant portion of Thai Union’s business, the bank believes tariff clarity will support ongoing price pass-through and margin expansion.

Market metrics and corporate actions

At a $1.91 billion market value and a P/E of 10.93, Thai Union has recently seen active portfolio and capital management measures that JPMorgan says have had meaningful earnings and structural effects.

Risks

  • Valuation risk: InvestingPro analysis indicates the company appears overvalued at current share levels, which could limit upside.
  • Earnings variability: The transformation program produced a 2-14% earnings impact in fiscal years 2024-2025, reflecting potential volatility in near-term results.
  • Market concentration: With more than 40% of revenue tied to the U.S., changes in U.S. demand or policy remain a material exposure.

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