DA Davidson has trimmed its one-year price target for Uber Inc. (NYSE:UBER) to $105 from $108 but left its Buy recommendation unchanged. With shares trading at $73.86, the revised target represents about 42% potential upside from current levels.
The firm updated its financial model in the wake of Uber’s fourth-quarter 2025 earnings, which were released on February 4, 2026. Following that review, DA Davidson trimmed its 2026 adjusted EBITDA forecast by less than 1% - a change the firm attributes to elevated investment spending that was only partly counterbalanced by healthy momentum in gross bookings.
DA Davidson’s $105 price objective corresponds to an implied 20 times enterprise value-to-EBITDA multiple on its 2026 estimate. Despite the modest reduction in target, the brokerage reiterated its Buy rating on the stock.
Alongside the analyst update, Uber disclosed strategic initiatives that may influence its operating footprint. The company has reached an agreement to acquire Getir’s delivery business in Türkiye. The transaction, which requires regulatory approval, would bring food, grocery, retail, and water delivery services under Uber’s control and merges Getir’s operations with Trendyol Go services in the market. Financial terms were not made public.
Uber is also partnering with Baidu to pilot autonomous ride-hailing services in Dubai. The collaboration will use Baidu’s Apollo Go self-driving technology integrated into Uber’s platform and is being developed with Dubai’s Roads and Transport Authority.
Broker commentary on Uber has remained generally positive. Truist Securities reiterated a Buy rating with a $108 price target, citing potential gains tied to the Getir deal. Guggenheim adjusted its price target down to $125 from $135 but also kept a Buy rating, reflecting revised profit and share buyback expectations.
The combination of DA Davidson’s slight downward adjustment to its target and the continued Buy endorsements from other firms underscores a mixed but constructive analyst stance. The firm-level change to DA Davidson’s EBITDA outlook highlights how higher near-term investment levels can pressure margin assumptions even when gross bookings grow strongly.
No additional financial terms or regulatory timelines were disclosed for the Türkiye acquisition, and the scope and timing of the autonomous ride-hailing rollout in Dubai were not further detailed in the company statements included in the analysts’ notes.