Analyst Ratings February 23, 2026

Citizens Keeps Market Perform on Western Union as Digital Shift and Macro Pressure Persist

Analyst holds neutral view after mixed fourth-quarter results and conservative initial 2026 guidance

By Ajmal Hussain WU
Citizens Keeps Market Perform on Western Union as Digital Shift and Macro Pressure Persist
WU

Citizens has maintained a Market Perform rating on Western Union Co. (NYSE: WU), citing ongoing headwinds from a secular move toward digital payments and broader macroeconomic pressure. The company posted a Q4 earnings-per-share beat while missing revenue guidance, and its early 2026 outlook - before Intermex acquisition upside - signals limited organic growth.

Key Points

  • Citizens maintained a Market Perform rating on Western Union, citing pressure from the shift to digital payments and macroeconomic headwinds - impacts the payments and financial services sectors.
  • Q4 results showed adjusted EPS of $0.45 versus a $0.43 consensus, but revenue missed at $1.0 billion versus $1.04 billion expected, and was about 8% below management’s guidance midpoint.
  • 2026 initial guidance, excluding Intermex upside expected in H2, is below consensus and implies minimal organic growth; three analysts have cut earnings estimates for the upcoming period.

Citizens reaffirmed a Market Perform rating on Western Union Co. as the money-transfer firm navigates a secular migration to digital payments alongside persistent macroeconomic pressures that continue to weigh on revenue. The broker noted these factors after the company released fourth-quarter results and an initial outlook for 2026.

In its quarter, Western Union reported adjusted earnings per share of $0.45, modestly above the consensus estimate of $0.43. Revenue, however, fell short of management guidance and external expectations. Reported top-line figures were approximately 8% below the midpoint of management’s outlook and came in at $1.0 billion versus the anticipated $1.04 billion.

Despite the revenue decline, which was down 3.8% over the last twelve months, the shares trade at a price-to-earnings ratio near 6.1. InvestingPro analysis cited in the reporting suggests the stock appears undervalued relative to its Fair Value, even as top-line trends remain negative.

Management issued an initial guide for 2026 that, when excluding expected upside tied to the Intermex acquisition, sits below consensus for the top line. Intermex-related contributions are expected primarily in the second half of the year, and the guidance implies only minimal organic growth despite an increasing share of digital volume in the business mix.

Citizens analyst David M. Scharf reiterated that the secular shift toward digital payments and ongoing macro pressures are key drags on revenue. Scharf had an earnings estimate for the quarter of $0.42. The firm nevertheless left its Market Perform rating in place.

Additional data points noted by market watchers include that three analysts have trimmed earnings estimates for the upcoming period, according to InvestingPro Tips. These downward revisions underscore the uncertainty around near-term profit trajectories and top-line recovery.

The quarter’s mixed results - an EPS beat paired with a revenue miss - illustrate Western Union’s capacity to manage earnings against headwinds while highlighting persistent difficulty in meeting revenue targets. Investors and market participants evaluating the company’s prospects will likely weigh the limited organic growth implied by guidance, the timing of Intermex contributions, and the continued secular shift in payment behavior.

Risks

  • Continued secular migration to digital payments could further depress Western Union’s traditional money-transfer revenue - relevant to payments, remittances, and fintech sectors.
  • Macroeconomic headwinds may continue to weigh on top-line performance and hinder near-term growth - affecting consumer remittances and related financial services.
  • Limited organic growth implied by initial 2026 guidance and reliance on Intermex acquisition upside introduces timing and integration risk for near-term revenue recovery.

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