Analyst Ratings February 6, 2026

Canaccord Sticks With Buy on Peloton After Q2 Miss; Profit Gains Give Time to Rebuild

Analyst keeps $10 target as company posts lower sales, subscriber declines and mixed hardware demand in fiscal Q2

By Sofia Navarro PTON
Canaccord Sticks With Buy on Peloton After Q2 Miss; Profit Gains Give Time to Rebuild
PTON

Canaccord Genuity reaffirmed its Buy rating and $10.00 price objective on Peloton Interactive after the company reported fiscal second-quarter 2026 results on February 5. Peloton missed revenue expectations, posted a wider-than-expected per-share loss, and saw a year-over-year decline in active subscribers even as retention improved. Analysts pointed to weaker hardware sales and delivery delays as drivers of the revenue shortfall, while profitability gains provide runway to address demand and growth challenges.

Key Points

  • Peloton missed fiscal Q2 revenue expectations, reporting $656.5 million versus analyst estimates near $675.5 million, and posted a $0.09 per-share loss.
  • Active subscribers fell 7.6% year-over-year to 2.661 million but landed at the higher end of the company’s guidance; retention improved while gross additions lagged.
  • Broker responses varied: Canaccord reiterated Buy with a $10 target, BofA cut its target to $7.50 but kept a Buy rating, and Telsey lowered its target to $6.00 while holding Market Perform - developments that affect the consumer discretionary and connected-fitness hardware markets.

Canaccord Genuity has maintained its Buy recommendation and a $10.00 price target on Peloton Interactive (NASDAQ:PTON) in the wake of the company’s fiscal second-quarter 2026 report, released on February 5.

Peloton reported quarterly revenue of $656.5 million, a 2.6% decline from the prior-year period. That result came in below analyst estimates of $675.6 million and just beneath the company’s own guidance range of $665 million to $685 million.

On the subscriber front, Peloton recorded 2.661 million active subscribers, down 7.6% year-over-year. The subscriber total landed toward the higher end of management’s guidance range of 2.64 million to 2.67 million. Company commentary indicated improved retention among established customers, offset by weaker-than-expected gross additions, a shortfall the company partially attributed to softer third-party equipment sales.

Management described consumer demand as distributed in a "barbell" pattern, with new buyers clustering at the extremes of the product lineup - either purchasing premium equipment such as the Tread and Tread+ or opting for lower-priced refurbished bikes. The company also observed that fewer existing customers upgraded within the same product category, although some existing users did switch to different types of Peloton equipment.

Canaccord’s assessment highlighted that while Peloton retains a loyal subscriber base, the company is still struggling to convert new prospects into purchasers of large-ticket hardware, despite the launch of the Peloton IQ offering. The firm pointed to meaningful profitability improvements at the company, noting that those gains provide additional time for Peloton to attempt to rebuild growth momentum.

Other broker reactions and financial details followed the earnings release. Peloton posted a loss of $0.09 per share for the quarter, wider than the expected loss of $0.05 per share. Revenue for the quarter was $656.5 million, missing the consensus estimate of $675.45 million and declining from $673.9 million in the same quarter a year earlier.

In response to the results, BofA Securities trimmed its price target on Peloton to $7.50 from $9.00 but left its Buy rating intact. Analysts attributed the revenue shortfall to weaker-than-expected hardware sales and delays in delivery times.

Telsey Advisory Group also cut its price target, lowering it to $6.00 from $8.00 while maintaining a Market Perform rating. That move followed a notable 26% drop in Peloton’s share price; Telsey described the decline as "too severe," even as it continued to flag ongoing growth challenges.

Collectively, these updates underscore a mix of operational and demand-side headwinds for Peloton: hardware sales and delivery execution have weighed on near-term revenue, while improved profitability provides some buffer as the company tries to shore up new-customer acquisition and larger-ticket purchases.

Risks

  • Continued weakness in hardware sales could further depress revenue and delay progress on top-line recovery, impacting the consumer fitness hardware segment.
  • Delivery delays and fulfillment issues may exacerbate shortfalls in expected sales and customer conversions, with knock-on effects for subscription growth and revenue recognition.
  • Difficulty in converting new customers into large-ticket purchases could limit Peloton’s ability to restore prior growth rates, presenting an ongoing market and operational risk to investors exposed to consumer discretionary and subscription businesses.

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