Mari Steinmetz, Kohl’s Sr. EVP and Chief People Officer, completed a set of transactions in the company’s common stock on April 15, 2026, according to a Form 4 filed with the Securities and Exchange Commission.
The filing shows Steinmetz sold 351 shares at $13.51 per share on that date, generating proceeds of $4,742. In a separate but related move intended to satisfy tax-withholding obligations, she disposed of 1,246 shares at $13.46 each for proceeds of $16,771. The Form 4 also records that Steinmetz acquired 513 shares of common stock as part of the series of transactions.
After these transactions were recorded, Steinmetz’s direct ownership in Kohl’s totaled 243,254 shares. That balance includes 218,156 unvested restricted stock units (RSUs), as specified in the filing. The sales were executed automatically under a pre-arranged Rule 10b5-1 trading plan that Steinmetz adopted on November 26, 2025, and thus were not described as discretionary trades.
The insider activity took place while Kohl’s shares were quoted at $14.29, up from the $13.46 close on the date of the transactions. An InvestingPro assessment cited in the filing indicates the stock appears undervalued relative to its Fair Value estimate and is trading at a price-to-earnings ratio of 5.9. The retailer has delivered a total return of 125% over the last 12 months, although it is reported to be down 33% year-to-date.
Additional context provided alongside the transaction data highlights recent operating results. In its fourth-quarter 2025 report, Kohl’s posted earnings per share of $1.07, beating the consensus expectation of $0.85. Revenue for the period totaled $5.0 billion, narrowly below the forecast of $5.02 billion. Analysts offered a range of reactions following the release.
Bank of America Securities trimmed its price target to $15 from $18, pointing to a deceleration in comparable sales even as it noted that earnings were supported by interest expense dynamics and credit revenue. UBS moved its target to $8 from $7 and maintained a Sell rating, citing a weak sales outlook and noting comparable sales had declined for the 16th consecutive quarter. Jefferies reduced its target to $15 from $22, calling attention to EBIT growth amid softer sales and the company’s efforts to mitigate tariff impacts. BTIG kept a Neutral rating, projecting some sales improvement but expecting a slight decline in gross margin for fiscal 2026.
The sequence of insider transactions, valuation commentary, and mixed analyst responses together paint a complex picture of investor sentiment and company performance. The Form 4 filing documents the mechanics of Steinmetz’s trades and her substantial remaining stake, while the quarterly figures and subsequent analyst notes provide the financial backdrop for market participants assessing Kohl’s near-term prospects.
Key points
- Mari Steinmetz executed automatic sales and a tax-withholding disposition on April 15, 2026, and also acquired 513 shares.
- Following the transactions, Steinmetz holds 243,254 Kohl’s shares, including 218,156 unvested RSUs.
- Kohl’s recent quarter beat EPS estimates but missed revenue; analysts adjusted price targets and ratings in response.
Risks and uncertainties
- Comparable-sales deterioration: Several analysts cited ongoing weakness in comparable sales, which affects retail sector performance and investor outlook.
- Revenue shortfall: Quarterly revenue slightly missed expectations, introducing uncertainty around near-term top-line momentum for the company.
- Analyst divergence: Wide-ranging price-target revisions and mixed ratings reflect uncertainty about earnings durability and sales recovery.