Lamar Advertising Company Q4 2025 Earnings Call - Guides $8.50-$8.70 AFFO as Digital, Programmatic and M&A Drive Momentum

Angela, Conference Operator: Excuse me, everyone. We now have Sean Reilly and Jay L. Johnson in conference. Please be aware that each of your lines is in a listen-only mode. At the conclusion of the company’s presentation, we will open the floor for questions. You may ask a question by pressing star one on your telephone keypad. In the course of this discussion, Lamar may make forward-looking statements regarding the company, including statements about its future financial performance, strategic goals, plans, and objectives, including with respect to the amount and timing of any distributions to stockholders and the impacts and effects of general economic conditions, including inflationary pressures on the company’s business, financial condition, and results of operations. All forward-looking statements involve risks, uncertainties, and contingencies, many of which are beyond Lamar’s control and which may cause actual results to differ materially from anticipated results.

Lamar has identified important factors that could cause actual results to differ materially from those discussed in this call in the company’s fourth quarter 2025 earnings release and in its most recent annual report on Form 10-K. Lamar refers you to those documents. Lamar’s fourth quarter 2025 earnings release, which contains information required by Regulation G regarding certain non-GAAP financial measures, was furnished on to the SEC on the Form 8-K this morning and is available on the investor section of Lamar’s website, www.lamar.com. I would now like to turn the conference over to Sean Reilly. Mr. Reilly, you may begin.

Sean Reilly, Chief Executive Officer, Lamar Advertising Company: Thank you, Angela. Good morning, all, and welcome to Lamar’s Q4 2025 earnings call. We ended 2025 with encouraging sales momentum, with both local and national delivering growth in Q4 despite a challenging political comp in October. Excluding political, revenues grew more than 4% on an acquisition-adjusted basis in the quarter. We delivered increases across both analog and digital billboards, as well as in airports and logos. Our revenue growth, combined with solid discipline on expenses, allowed us to exceed the top end of the revised full-year AFFO guidance that we provided in August. The sales strength continued into Q1, and pacings for the balance of this year remain promising.

Based on those pacings, and as noted in the release, we anticipate full-year AFFO to be between $8.50 and $8.70 per share, representing year-over-year growth of 4.1% in AFFO per share at the midpoint. The midpoint of the guidance also implies revenue growth of approximately 3.5% on an acquisition-adjusted basis, with expenses increasing approximately 3% on that same basis. Expense growth should taper as we get to the back half of 2026. I would also note that the midpoint of the range implies consolidated operating margins of over 47%, the best in the company’s history. In the meantime, back to Q4. Categories of strength included services, healthcare, building and construction, and financial, while telecom and beer and wine were weaker.

For the quarter, local was up 1.7%, while national programmatic grew 3.3%. This is the third consecutive quarter that national has been up. We had a real nice pharmaceutical buy that helped the healthcare category and boosted national’s growth. Programmatic was again strong, up approximately 19% year-over-year. Excluding programmatic, national’s growth was 1.5%. As mentioned, political was a headwind in Q4 and for the full year, but that dynamic should reverse in 2026. For the quarter, political was down about $11 million versus 2024. Again, headwind last year, tailwind this year. We added 111 digitals in Q4, ending the year with 5,553 operating units.

On a same-store basis, digital revenue increased 3.7% in Q4, demonstrating that advertisers continue to value the flexibility that digital provides. In light of that, we intend to remain aggressive and are targeting approximately the same number of additional internal digital deployments this year as last year. We closed 13 acquisitions in Q4 for approximately $57 million in cash, bringing the full year total to 50 acquisitions for $191 million in cash. In addition, of course, last year we completed the Verde deal, the first UPREIT transaction in the history of the Out-of-Home space. Our integration of the Verde assets, as well as our other acquisitions in 2025, is going well, and I anticipate another active M&A year in 2026. We’re actually off to a good start.

As of yesterday, we had completed 7 acquisitions since January 1 for a total purchase price of approximately $40 million. Before I turn it over to Jay, I want to thank our employees for their contributions in 2025. From sales to ops to real estate, our consistent growth on the top and bottom line demonstrates that Lamar has the best team in out-of-home, and I look forward to seeing what we can achieve together in 2026. Jay?

Angela, Conference Operator: Thanks, Sean. Good morning, everyone, and thank you for joining the call. We had a solid fourth quarter and are pleased with our results, which exceeded internal expectations across revenue, Adjusted EBITDA and AFFO.

Jay L. Johnson, Chief Financial Officer, Lamar Advertising Company: ... Growth in AFFO continued in the fourth quarter. Diluted AFFO per share increased 1.4% to $2.24 versus $2.21 in the fourth quarter of 2024. In addition, the company ended the year above the high end of our revised AFFO outlook, driven by outperformance in December, with acquisition-adjusted revenue growing almost 6% and acquisition-adjusted EBITDA increasing 13.5% during the month. Operating expense growth decelerated in the fourth quarter, with adjusted EBITDA margin remaining strong at 48.5%, an expansion of 40 basis points over a year ago. Adjusted EBITDA for the quarter was $288.9 million, compared to $278.5 million in 2024, which was an increase of 3.7%.

On an acquisition-adjusted basis, Adjusted EBITDA was up 2.1%. Also in the quarter, depreciation and amortization expense decreased $151.3 million, returning to a more normal level. As you may recall, in the fourth quarter of 2024, we revised the cost estimate included in calculation of the company’s asset retirement obligations, or ARO. ARO accounts for Lamar’s obligation to dismantle and remove over 71,000 billboard structures on leased land and restore the sites to original condition. We test our ARO estimate annually, and the cost to retire these assets rose substantially in 2024, which led to an increase in our depreciation and amortization expense during Q4 2024. As a non-cash item, this has no impact on the company’s Adjusted EBITDA or AFFO.

For the full year, acquisition-adjusted revenue increased 2.1% to $2.27 billion, compared to $2.22 billion the prior year. Operating expenses grew approximately 2.6%, and adjusted EBITDA was $1.06 billion, which represents an increase of 1.4% on an acquisition-adjusted basis. Adjusted EBITDA margin was 46.7% for the full year, essentially flat versus a year ago. We were pleased to see margin hold steady, given continued pressures on the expense side. The company ended 2024 with full-year diluted AFFO of $8.26 per share, which was above the top end of our revised guidance. For the twelve months ended December thirty-first, diluted AFFO per share increased 3.4% compared to full year 2024.

Local and regional sales accounted for approximately 78% of billboard revenue in Q4, similar to the same period in 2024 and growing for the nineteenth consecutive quarter. This consistent performance exhibits the resilience of our core local advertising business and differentiates the company from our peer group. Now moving to capital expenditures. Total spend for the quarter was approximately $63 million, including $20.8 million of maintenance CapEx. For the full year, CapEx totaled $180.8 million, with maintenance CapEx comprising $57.3 million. As for our balance sheet, we have a well-laddered debt maturity schedule with no maturities until the AR securitization in October 2027, and no senior notes maturity until February 2028.

We currently have approximately $3.4 billion in total consolidated debt, and our weighted average interest rate is 4.5%, with a weighted average debt maturity of 4.6 years. As defined under our credit facility, we ended the quarter with total leverage of 2.92x net debt to EBITDA, which remains among the lowest level ever for the company. Our secured debt leverage was 0.6x at year-end, and we are in compliance with both our total debt incurrence and secured debt maintenance tests against covenants of 7x and 4.5x, respectively. As a result of the continued focus on our balance sheet, the company is well-positioned on the acquisition front. Last year, we refinanced $1.1 billion of debt, extending our maturity profile and significantly improving liquidity.

Lamar has an investment capacity well over $1 billion and has the ability to deploy this capital while remaining at or below the high end of our target leverage range of 3.5-4 times net debt to EBITDA. Our liquidity and access to capital both remain strong. As of December thirty-first, we had just over $800 million in total liquidity, comprised of $64.8 million of cash on hand and $742.2 million available under our revolver. The company’s AR securitization was fully drawn, with $250 million outstanding. In this morning’s press release, we provided full-year AFFO guidance of $8.50-$8.70 per share, reflecting an AFFO growth of 2.9%-5.4% over 2024.

At the midpoint of guidance, we expect acquisition-adjusted top-line growth of about 3.6%, with acquisition-adjusted operating expenses anticipated to grow modestly slower than revenue during the year. As we did last year, we are assuming SOFR remains flat for purposes of cash interest and have included $154 million in our guidance. Our maintenance CapEx budget for the year is anticipated to be $64 million in 2026, and cash taxes are projected to come in at approximately $10 million. During 2025, we paid a regular quarterly cash dividend of $1.55 per share, totaling $6.20 for the full year.

Management’s recommendation will be to declare a regular cash dividend of $1.60 per share for the first quarter, and we expect to distribute a regular cash dividend of $6.40 per share in 2026. On an annualized basis, the Q1 proposed dividend represents a yield of 4.8% at yesterday’s closing stock price. As a reminder, the company’s dividend is based on taxable income, subject to board approval, and our dividend policy remains to distribute 100% of our taxable income.... Again, we’re pleased with our fourth quarter performance and strong finish to 2025, as well as the momentum we are seeing early this year, and we look forward to executing on our strategy in 2026. I will now turn the call back over to Sean.

Sean Reilly, Chief Executive Officer, Lamar Advertising Company: Thanks, Jay. As Jay mentioned, we had an exceptional holiday season with December’s pro forma growth hitting almost 6%. Ex-political for Q4, we grew 4.3% pro forma. In terms of regional relative strength and weakness, our Atlantic and Southwest regions showed relative strength in Q4, with our Northeast region showing relative weakness. In Q4, digital grew to 33.7% of our book of business. For the full year, it grew to 31.6% of our total revenues. We are still at what I would call peak average annual occupancy, so the gains that we saw throughout the year and will be seeing in 2026 are primarily coming through rate.

As I mentioned, we ended the year with 5,553 digital units in the air, an increase of 111 over Q3 and an increase of 559 over year-end 2024, with approximately 320 of those being internally deployed and the rest through acquisition. As I mentioned, on a same-board basis, our digital billing grew 3.7% in Q4. With the help of a strong programmatic platform and that pharma buy, national had a strong Q4 and represented 22.4% of our revenues, the high watermark for the year. As mentioned, programmatic grew 18.7% in Q4. Regarding categories of relative strength and weakness, I mentioned and called out service, healthcare, and financial, buildings and construction.

Services being up 12% in Q1, healthcare up 13% in Q1, financial up 17% in... I’m sorry, Q4 for all of those, and building and construction up 16% in Q4. For the full year, services were up 10%, healthcare up 6%, and financial up 10%, building and construction up 16%. Categories of relative weakness, telecommunications down 10% in Q4, beverages, beer and wine, down 20% in Q4. Similar numbers down for the full year. I would note that it’s nice to see that our largest verticals, that being service and healthcare, are also among our healthiest. For a point of reference, telecom represents about 2% of our book. Beverages, beer and wine, represents 1.5% of our book. Conversely, services represent about 19% of our book.

Healthcare represents 10.5% of our book. So again, it’s nice to see our largest verticals are also among our healthiest. With that, Angela, I will open it up for questions.

Angela, Conference Operator: Thank you. If you’d like to ask a question, press star one on your keypad. To leave the queue at any time, press star two. Once again, that is star one to ask a question. And we’ll go first to Cameron McVeigh with Morgan Stanley. Your line is now open.

Cameron McVeigh, Analyst, Morgan Stanley: Hey, thanks. Good morning, guys.

Sean Reilly, Chief Executive Officer, Lamar Advertising Company: Hey, Cameron.

Cameron McVeigh, Analyst, Morgan Stanley: So, Sean, I was curious, you know, your view on the state of the macro in the U.S. ad market as we’re nearly two months into 2026. And then secondly, it sounds like a strong start on the M&A front. I’m curious how multiples are trending in the private market, and you if you have an expectation or goal for the amount of acquisition spend over 2026. Thanks.

Sean Reilly, Chief Executive Officer, Lamar Advertising Company: Yeah, thanks. So on the acquisition front, to start with, you know, it looks to us like we’ll do at least as much as we did last year on the cash acquisition side, which was close to $200 million. I’d say that’s a realistic goal for this year, given what we’re seeing. And, you know, multiples are basically where we talk about them year in and year out. You know, because of the synergies we can bring to bear, the multiple from the seller’s point of view might look something slightly below the mid-teenish range, but by the time we bring our synergies to bear, it’s, you know, something between 10 and 11 going forward for us. And that arithmetic is holding up out there. You know, we’re seeing a good ad spend climate for 2026.

You’ve got some good things going on. Of course, we mentioned the political tailwinds this year, but you also have some additional spend in and around World Cup venues. We expect to pick up some of that. We are optimistic about where pharma is gonna come in this year, and that, that’s a pardon the pun, shot in the arm for us. So yeah, we feel good, and pacings look good.

Cameron McVeigh, Analyst, Morgan Stanley: Great. Thank you.

Sean Reilly, Chief Executive Officer, Lamar Advertising Company: Mm-hmm.

Angela, Conference Operator: Thank you. Our next question comes from Jason Bazinet with Citi. Your line is now open.

Jay L. Johnson, Chief Financial Officer, Lamar Advertising Company: I just had a question on the decision by Clear Channel to sell themselves. I guess if that acquisition ends up going through, do you think that has any potential M&A implications for you to peel off some of their assets, or would you view that as unlikely?

Sean Reilly, Chief Executive Officer, Lamar Advertising Company: ... I would, I would say number one, you know, just in terms of structurally for the industry and strategically for how we’re positioned and their position, we don’t see any change in terms of what it means for the industry. Scott and his team are going to stay in place. So from that point of view, I think, you know, as they get financially more healthy, that’s a good thing for the industry. Looking at the structure of the go private and the work that they’re going to do to shore up the balance sheet as they do that, it looks to us like they don’t need to sell assets to delever. So I would, I would put it as in the probably not likely category for now.

They may, for strategic reasons, decide that some markets don’t fit their profile. But for now, I would call the whole transaction sort of steady as she goes for the industry. Okay. Thank you. Yeah.

Angela, Conference Operator: Thank you. Our next question comes from Daniel Osley with Wells Fargo. Your line is open.

Daniel Osley, Analyst, Wells Fargo: Thanks. Good morning.

Sean Reilly, Chief Executive Officer, Lamar Advertising Company: Hey, Daniel.

Jay L. Johnson, Chief Financial Officer, Lamar Advertising Company: Daniel.

Daniel Osley, Analyst, Wells Fargo: How should we think about acquisition-adjusted growth in Q1 as a starting point after the shrinking called out in December? And how do you see the growth cadence playing out for the full year? Thank you.

Sean Reilly, Chief Executive Officer, Lamar Advertising Company: Good, good question. You know, I, I think it’s going to be one of those years where Q1 comes in maybe a tad below where the guide implies, and then we pick up momentum as the year moves on. That’s what the pacings are indicating. And I would also note that traditionally, political breaks late, so the fact that our pacings for the time being actually are showing that the guidance is a tad conservative, it may also be conservative, given what we’re anticipating political may do.

Again, you know, the political has been relatively easy to predict at the end of the year, but at the beginning of the year, you know, given that it breaks late and the campaigns happen in September, October, November, again, it’s the good news is it’s not reflected in our pacings right now, so it can only get stronger as the year progresses.

Daniel Osley, Analyst, Wells Fargo: That’s helpful. Maybe a quick follow-up.

Sean Reilly, Chief Executive Officer, Lamar Advertising Company: Yep.

Daniel Osley, Analyst, Wells Fargo: What are your expectations on local versus national for the year? And can you help us to quantify the benefit you’ll have from the World Cup this year?

Sean Reilly, Chief Executive Officer, Lamar Advertising Company: So when you look at Lamar’s footprint on the World Cup, we’re not as well-positioned to say OUTFRONT or Clear Channel, but we’ll get our share. So, you know, we’re anticipating, you know, let’s call it $3 million-$4 million in incremental World Cup business. It’s nice, and it’s certainly going to help those local markets that have World Cup venues. We’re feeling good about national. You know, we’ve had a tough past few years until recently, last year, with our national book of business. Some of the verticals that were, two years ago, a drag, are now coming back in. I would highlight insurance, for example. So we’re very positive on what’s going on on the national front.

Of course, to the extent pharma comes in in Q1 or 2, that’s a lift that we didn’t have last year in the first half.

Daniel Osley, Analyst, Wells Fargo: Thank you.

Sean Reilly, Chief Executive Officer, Lamar Advertising Company: Mm-hmm.

Angela, Conference Operator: Thank you. We’ll go next to David Karnovsky with JP Morgan. Your line is now open.

David Karnovsky, Analyst, JP Morgan: Hi, thank you. On the 3% cash OpEx growth, I think that’s, you know, a little above the kind of 2.5% traditional, you know, increase, Sean, as you’ve termed it. Should we think about that delta as largely driven by the ERP, and can you just update on where you are in that process?

Sean Reilly, Chief Executive Officer, Lamar Advertising Company: Sure. I’ll let Jay hit the ERP, but yes, some of it is the ERP. Some of it, though, is also healthcare. There’s no question but that health insurance has inflation that is running a little hotter than the rest of what happens on our expense side. It’s about 0.5%. So the difference between 2.5% and 3%, you can look at it as somewhat being fed by what’s going on in our health insurance costs, and again, somewhat driven by ERP, which Jay can hit.

Jay L. Johnson, Chief Financial Officer, Lamar Advertising Company: Yeah. And it’s been driven by ERP over the last couple of years. This year, that will moderate as we look to go live later this year with the second phase of our technology initiatives. From a corporate perspective, because of that, expenses have kind of normalized a little bit and corporate expenses should grow, you know, below 2% this year. I would reiterate the healthcare expenses. It’s been quite a headwind for us over the last, you know, three years or so. You’re talking high single-digit growth on the healthcare line, with very little ability to foresee it or forecast it. So that’s one that continues to plague us on the expense line.

David Karnovsky, Analyst, JP Morgan: ... Okay, and then, Sean, you mentioned pharma several times. Maybe just, you know, you could speak broadly to where you are with the vertical or, you know, where you stand also with just bringing on some other nascent national categories as well.

Sean Reilly, Chief Executive Officer, Lamar Advertising Company: Mm-hmm. So, yeah, so the pharma story is a good one, and, it’s good for the industry, by the way. The basic driver is, number 1, a change in FDA rules around disclosures that pharma is required to do for their advertising of drugs. Essentially, if you don’t say what the drug is gonna cure, then you don’t have to do all the disclaimers of the possible side effects. Which means you can say the name of the drug, you can say the name of the drug company, have pretty pictures, and then say, "Call your doctor." And that essentially opened up our medium to be an effective voice for pharma. They also have a data set that proves out their campaigns.

They use a company called Crossix to prove out campaigns across all media, and Crossix has developed a way to do attribution studies for our media, which again has helped pharma prove out the efficacy of using us to get their word out. So yeah, that’s a good one, and we have high hopes that it can move the needle.

David Karnovsky, Analyst, JP Morgan: Thanks.

Angela, Conference Operator: Thank you. As a reminder, if you’d like to ask a question, you may do so by pressing star and one on your keypad now. We’ll go next to Jonathan Navarrete with TD Bank. Your line is now open.

Jonathan Navarrete, Analyst, TD Bank: Thank you. Good morning, guys. How much of a benefit are you expecting from Politico in terms of dollars? And how does it compare in terms of, if we compare it to a presidential election year? And my last question is, should we expect most of the benefits from Politico to come in the third or fourth quarter? Thank you.

Sean Reilly, Chief Executive Officer, Lamar Advertising Company: Yeah. The answer to the last part of the question is yes. Like I said, it typically breaks late. It doesn’t show up in our pacings until the really and truly till the back half. In terms of the delta, one way to look at it is the difference between 2024 and 2025 was a little less than $20 million. That’s, so that’s one way to think of it, that, of course, 2024 was a presidential year, and so I wouldn’t anticipate quite that much. And, you know, so, you know, something maybe conservatively around $12 million, $13 million, you know, $14 million in incremental this year, political over last year’s political.

Jonathan Navarrete, Analyst, TD Bank: Got it. Thank you.

Sean Reilly, Chief Executive Officer, Lamar Advertising Company: Yep.

Angela, Conference Operator: Thank you. At this time, there are no further questions in queue. I will now turn the meeting back to Sean Reilly.

Sean Reilly, Chief Executive Officer, Lamar Advertising Company: Again, thank you all for your interest in Lamar, and we look forward to getting together again for the Q1 call, in a few months. Thank you, Angela.

Angela, Conference Operator: Thank you. This brings us to the end of today’s meeting. We appreciate your time and participation. You may now disconnect.