Stock Markets April 23, 2026 04:46 PM

Nike to Reduce Workforce by About 1,400 Roles, Mainly in Tech

Cuts tied to 'Win Now' plan as company reorganizes technology, manufacturing and supply-chain teams

By Leila Farooq NKE
Nike to Reduce Workforce by About 1,400 Roles, Mainly in Tech
NKE

Nike will eliminate roughly 1,400 positions worldwide, with the majority concentrated in its technology organization, as part of a broader 'Win Now' restructuring. The move also includes changes to manufacturing and supply-chain roles and follows earlier staff reductions in January totaling 775 positions.

Key Points

  • Nike will cut approximately 1,400 roles globally, with the majority concentrated in its technology department.
  • The reductions are part of the company's "Win Now" turnaround plan and aim to reshape technology, modernize air manufacturing, move some Converse Footwear roles, and integrate materials supply-chain work into footwear and apparel teams.
  • The layoffs affect employees across North America, Asia, and Europe and represent less than 2% of Nike's global headcount; they follow 775 job cuts in January.

Nike announced a company-wide reduction of about 1,400 positions, saying most of the job losses will occur within its technology department. The measures are part of the company's "Win Now" turnaround plan, according to a memo from Chief Operating Officer Venkatesh Alagirisamy.

In the memo, Alagirisamy said the workforce reductions are intended to reshape the technology team, modernize air manufacturing processes, shift some Converse Footwear jobs, and fold materials supply-chain responsibilities into the footwear and apparel supply-chain teams.

"Collectively, these changes will result in a reduction of approximately 1,400 roles in global operations, with the majority in technology," Alagirisamy wrote. He also acknowledged the human cost of the actions, adding: "These reductions are very hard for the teammates directly affected and for the teams around them, too."

A company spokesperson framed the cuts as representing under 2% of Nike's total global workforce. The reductions will affect employees across North America, Asia, and Europe, the company said.

Alagirisamy described the steps as a continuation of work already in progress, writing that "this is not a new direction" but rather the "next phase of the work already underway." The company began notifying the impacted employees on Thursday.

The latest round of layoffs follows earlier job cuts at Nike in January, when the company eliminated 775 positions. Together, the two actions reflect a concentrated effort to reposition certain functions within the organization.

The announced changes cover multiple operational areas - from technology to manufacturing and supply chain - and the company cited specific objectives such as modernizing manufacturing of air products, moving select Converse Footwear operations, and integrating materials supply-chain work with footwear and apparel teams.

Company statements emphasize both the strategic intent to reorganize and the immediate human impact on affected staff and their colleagues. Nike has not provided additional operational details beyond the objectives described in the COO memo.

Risks

  • Disruption to technology projects and teams as the bulk of reductions target the technology organization - this could affect product development and internal systems until the reorganization is complete.
  • Operational uncertainty from shifting manufacturing and supply-chain responsibilities - integrating materials supply-chain work into footwear and apparel teams may pose execution and coordination challenges.
  • Employee morale and team cohesion may be strained, as the company acknowledged the reductions are difficult for both affected teammates and their colleagues.

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