Hasbro said on Thursday that it would delay publishing its full quarterly results because it is responding to a cybersecurity incident. The company disclosed that its network experienced unauthorized access in late March and that it is actively investigating the issue. While Hasbro said the incident did not alter its first-quarter results, it warned that related investigation costs will weigh on results in the second quarter.
Despite the disruption, preliminary sales for the first quarter came in at $970 million to $985 million, topping analysts' average forecast of $908.9 million, according to data compiled by LSEG. Shares reacted in premarket trading, rising about 6% as investors parsed the mixed implications of stronger-than-expected revenue alongside an ongoing cyber response.
Hasbro attributed some of its revenue growth to continued demand for its leading trading-card franchise, Magic: The Gathering. The company also highlighted the contribution of its digital gaming business, which it said has been supporting growth at a time when many consumer markets are showing softness.
Hasbro contrasted its performance with that of a peer, noting that its digital and franchise strengths have helped relative results as companies in the toy sector contend with soft demand for traditional toys and cautious consumer spending on discretionary items. The company reaffirmed its full-year forecasts while indicating that it remains in the process of compiling and finalizing the quarterly financials.
Looking ahead, Hasbro told investors it expects the cybersecurity incident to affect the second quarter beyond investigation costs. The company anticipates an impact from anticipated delays in order processing, shipping and invoicing tied to the incident. Hasbro said it plans to complete the delayed shipments in the back half of 2026 and intends to release its full quarterly results on May 20.
The situation presents a mix of operational and financial considerations: on one hand, preliminary top-line strength driven by specialist product lines and digital offerings; on the other hand, costs and logistical timing issues stemming from the cybersecurity event that will be reflected in the immediate next quarter.