Roku, Inc. reported an insider sale by Charles Collier, the company’s President of Roku Media. According to a Form 4 filed with the Securities and Exchange Commission, Collier sold 3,431 shares of Class A common stock on April 16, 2026, at $110.17 per share, producing total proceeds of $377,993. The filing notes the trade was executed under a pre-arranged 10b5-1 trading plan.
Following the disposition, Collier’s direct ownership stands at 7,700 shares of Roku common stock. In addition, he retains an indirect holding of 600 shares through the Charles D. Collier Revocable Trust.
Since the trade, Roku’s share price has moved to $111.87. That level is described as trading near its InvestingPro Fair Value, with the referenced analysis indicating the shares remain undervalued.
Separately, Roku has announced several corporate developments that frame the company’s current operating picture. The company reported that it has passed 100 million streaming households globally, a milestone that the company highlighted as a measure of scale across its platform.
Roku also plans to change how it reports results by splitting the existing Platform segment into two separate reporting segments, "Advertising" and "Subscriptions." Management said that this revised reporting structure will be reflected in the company’s financial results for the quarter ended March 31, 2026, which Roku is scheduled to report on April 30, 2026.
On the analyst front, Baird has increased its price target for Roku to $120, citing strong execution. Citizens has reiterated a Market Outperform rating and maintains a $160 price target, emphasizing Roku’s position in the streaming market.
Roku is also involved in an inquiry by the U.S. International Trade Commission. The commission has initiated a patent violation investigation that names Roku and Hisense in connection with allegations brought by InnoTV Labs LLC regarding certain display devices and components.
Taken together, the insider sale, the company milestones and the regulatory inquiry provide a snapshot of Roku’s current strategic and operational landscape as it approaches the release of quarterly financials at the end of April.
Note: The article reflects information disclosed in public filings and company announcements. No additional projections or speculative conclusions are included beyond those stated in the referenced documents.