Zeekr, the premium electric vehicle marque fully owned by Geely Holding Group, will enter the Italian market beginning Thursday, the company announced in a press release. The move is part of a broader European rollout that the automaker has been staging across the continent.
The brand said it will begin deliveries of its four-model EV line-up and open physical retail locations in Italy during the spring, coordinating the launch with distribution partner Jameel Motors. Lothar Schupet, acting CEO of Zeekr Europe, described Italy as a "key market" for the brand's expansion in Europe and said the timing aligns with rapidly increasing demand for premium electric vehicles and ongoing investment in charging infrastructure.
Zeekr's price range sits at about 38,000 euros to 73,000 euros depending on model and options, which converts to roughly $44,680 to $85,833 using the conversion noted in the company statement. The company first started selling vehicles in Germany in December and now has a presence in markets including Sweden, Norway, Denmark, Belgium and the Netherlands.
Looking ahead, Zeekr has stated plans to broaden its European footprint further in 2026, identifying additional target markets such as France, Britain and Spain. The company operates as a fully owned subsidiary of Geely Holding Group, which has publicly set a target of achieving over 6.5 million global vehicle sales by 2030 and aims to place among the world's top five automakers.
Industry observers note that Chinese automakers have made notable inroads in Europe, leveraging lower price points relative to established European brands and benefiting from state subsidy programs tied to decarbonisation efforts on the continent.
Investor note included in the original release:
($1 = 0.8505 euros)
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