Zeekr, the electric vehicle division fully owned by Geely Holding Group, is expanding its Europe footprint with a formal market entry in Italy. Starting Thursday, the company will begin delivering vehicles to Italian customers, marking the latest phase of its continent-wide roll-out.
The brand will introduce a four-vehicle lineup in Italy, with deliveries scheduled for the spring season. Those models will be available through Zeekr’s local distribution partner, Jameel Motors, according to a joint press release issued by the two companies.
Pricing for Zeekr’s range in Italy is set at roughly between €38,000 and €73,000, depending on the model and the selection of premium features. The company cites that price spread as reflecting the variety of configurations and equipment levels across the four vehicles.
Lothar Schupet, acting CEO of Zeekr Europe, described Italy as a key market for the brand’s European strategy and said the timing of the launch corresponds with growing demand for premium electric vehicles as well as continued investment in the country’s charging infrastructure. Those two factors were highlighted as central to the company’s decision to begin deliveries now.
The Italian introduction follows Zeekr’s initial launch in Germany in December. Prior to Italy, Zeekr had already established a presence in several European countries, including Sweden, Norway, Denmark, Belgium, and the Netherlands.
By coordinating with Jameel Motors for distribution and timing the deliveries to coincide with spring, Zeekr intends to align its market entry with a period where buyers and infrastructure momentum are expected to be more favorable. The company’s stated approach places emphasis on both product positioning and local distribution capability as it expands across Europe.
Sectors affected: Automotive manufacturing, electric vehicle retail, and charging infrastructure deployment.