Insider Trading February 20, 2026

Western Digital Sales by Senior Sales Officer Total $2.79M; Company Updates Debt, Sandisk Stake, Roadmap

Chief Sales & Mrktng Officer Brian Scott Davis disposed of nearly 9,700 shares under a 10b5-1 plan; Western Digital also completed a note redemption and outlined a multi-track storage roadmap

By Hana Yamamoto WDC
Western Digital Sales by Senior Sales Officer Total $2.79M; Company Updates Debt, Sandisk Stake, Roadmap
WDC

Brian Scott Davis, Western Digital's Chief Sales & Mrktng Officer, sold 9,692 shares on February 17, 2026, for $2.79 million under a pre-arranged Rule 10b5-1 plan. The company also completed redemption of its 4.750% Senior Notes due 2026, filed to sell up to 7.5 million Sandisk shares it holds, and disclosed a storage product roadmap with multi-terabyte drives aimed at AI workloads. Two firms raised price targets following the company’s Innovation Day.

Key Points

  • Brian Scott Davis sold 9,692 WDC shares on Feb. 17, 2026, for $2.79 million under a Rule 10b5-1 plan - impact on corporate insider activity reporting and market transparency.
  • Western Digital completed redemption of its 4.750% Senior Notes due 2026 and filed to sell up to 7.5 million Sandisk shares it holds - relevant to corporate finance and capital structure.
  • Firm-level coverage changed after Innovation Day: Cantor Fitzgerald and Morgan Stanley raised price targets, and Western Digital outlined a roadmap including 40TB UltraSMR ePMR and plans for 100TB+ HDDs to address AI storage demand - relevant to storage and technology sectors.

Brian Scott Davis, who serves as Chief Sales & Mrktng Officer at Western Digital CORP (NASDAQ:WDC), reported the sale of 9,692 shares of the company's common stock on February 17, 2026, according to a Form 4 filed with the Securities and Exchange Commission. The transactions generated proceeds of $2.79 million, with individual trade prices ranging between $272.9731 and $285.0074.

Following the disposition, Davis retains 121,792 shares of Western Digital. The sales were conducted pursuant to a pre-arranged Rule 10b5-1 trading plan that Davis adopted on November 3, 2025, as noted in the SEC filing.


Valuation note and research access

InvestingPro's assessment, cited alongside the transaction details, indicates that Western Digital's stock currently appears overvalued relative to its Fair Value assessment. Investors seeking deeper analysis are directed to the company’s Pro Research Report, which is available exclusively on InvestingPro.


Other corporate actions and filings

Western Digital has also completed the full redemption of its 4.750% Senior Notes due 2026, according to a separate SEC filing. That redemption follows a conditional notice of redemption the company issued earlier in the year.

In a regulatory filing, Western Digital disclosed plans to offer up to 7.5 million shares of Sandisk. The filing clarifies that Sandisk will not receive proceeds from this sale because all of the shares subject to the filing are currently owned by Western Digital.


Analyst target revisions and product roadmap

Following Western Digital’s Innovation Day event, two brokerages revised their price targets. Cantor Fitzgerald raised its target to $420 from $325 and kept an Overweight rating. Morgan Stanley increased its target to $369, citing demand for AI storage as a motivating factor behind its revision.

Separately, Western Digital unveiled a storage roadmap that includes a 40TB UltraSMR ePMR hard drive and plans for 100TB-plus hard disk drives designed to address requirements of the AI data economy. The company indicated it is pursuing dual technology paths and expects production of these advanced drives in the coming years.


These regulatory disclosures and strategic updates encompass corporate finance actions - including insider selling and debt redemption - plus portfolio moves and product planning intended to support future demand for large-scale storage solutions.

Risks

  • InvestingPro’s Fair Value assessment indicates Western Digital’s stock appears overvalued - potential market valuation risk for equity investors in the technology and storage sectors.
  • The planned sale of up to 7.5 million Sandisk shares will not provide proceeds to Sandisk because the shares are owned by Western Digital - this could affect ownership concentration and market supply for Sandisk shares.
  • Production timing for advanced drives is described as expected in the coming years - uncertainty in delivery schedules for high-capacity HDDs may affect execution of product roadmap and the company’s ability to meet AI storage demand.

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