Insider Trading February 18, 2026

Marriott Director Disposes $1.7M in Stock as Shares Trade Near 52-Week High

Director David S. Marriott offloads 4,747 Class A shares amid lofty market levels and fresh analyst target upgrades

By Hana Yamamoto MAR
Marriott Director Disposes $1.7M in Stock as Shares Trade Near 52-Week High
MAR

David S. Marriott, a director at Marriott International and a reported 13D group member owning over 10%, sold 4,747 Class A shares on February 17, 2026 for roughly $1.7 million. The sale occurred as the stock traded near its 52-week high and after a period of significant six-month appreciation. The company continues to show strong margins and has drawn a series of analyst price-target increases following solid quarterly EBITDA and guidance commentary.

Key Points

  • Director David S. Marriott sold 4,747 Class A shares on February 17, 2026 at a weighted average price of $360.0028, generating about $1.7 million in proceeds.
  • After the sale, David S. Marriott directly owns 591,669 shares and has substantial indirect holdings through trusts and family entities, including 22,027,118 shares held by JWM Family Enterprises.
  • Marriott's stock traded near its 52-week high of $370 and had risen roughly 34% over the prior six months; brokers raised price targets following a strong fourth-quarter EBITDA print of $1,402 million and guidance updates.

Transaction details

David S. Marriott, identified as both a director at Marriott International and part of a 13D Group owning more than 10% of the company, executed a sale of 4,747 shares of Marriott International Class A Common Stock on February 17, 2026. The shares sold at a weighted average price of $360.0028, with individual trade prices spanning from $360.00 to $360.05. The aggregate proceeds from the disposition total approximately $1.7 million.

The disposition took place while Marriott International's stock was trading close to its 52-week high of $370 and had gained roughly 34% over the prior six months, according to InvestingPro data.


Post-transaction holdings and ownership structure

Following the sale, David S. Marriott retains direct ownership of 591,669 shares in Marriott International. In addition to that direct stake, he is connected to material indirect holdings through multiple trusts and entities. Those holdings include 670,536 shares held by the 1974 Trust and 22,027,118 shares held by JWM Family Enterprises, plus further positions held in trusts for descendants, marital trusts, and generations trusts.


Valuation and technical context

InvestingPro data referenced in concert with the transaction notes that the stock is trading slightly above its InvestingPro Fair Value. Technical indicators cited in the same data set suggest the shares may be in overbought territory. These indicators, combined with the proximity to the 52-week high, provide context for the timing of the sale.


Company fundamentals highlighted

Marriott International is shown in the provided data to sustain a 94.5% gross profit margin. The company has also increased its dividend for four consecutive years, information that was included in the reporting on the transaction and ownership positions.


Analyst reactions and forward-looking statements from brokers

Following strong reported quarterly performance and updated guidance, several brokerages adjusted their price targets for Marriott. BofA Securities lifted its target to $395 after Marriott reported fourth-quarter EBITDA of $1,402 million, a figure that exceeded both BofA's internal estimate and the broader Street consensus cited in the report. Stifel raised its target to $333, citing the same EBITDA performance. Barclays updated its target to $356, calling out a surprise increase in the royalty rate from Marriott's co-branded credit card program. Goldman Sachs increased its target to $398 and attributed the change in part to a notable 35% increase in credit card fees embedded in Marriott's 2026 guidance. BMO Capital set a new target at $400, pointing to an upbeat outlook, including upside to EBITDA and EPS driven by stronger-than-expected net unit growth and higher credit card fees.


What the record shows and limits of the public disclosures

The transactional figures, the reported direct and indirect share counts, the company metrics, and the broker target adjustments are all presented in the public reporting that accompanies the transaction disclosure. The reporting does not provide additional context on motivations behind the individual sale, nor does it expand on the detailed governance or voting arrangements across the trusts and entities that hold shares indirectly.


Summary takeaway

The sale by David S. Marriott represents a discrete director-level disposition of Class A shares totaling roughly $1.7 million at prices narrowly clustered around $360. The move occurred with shares near a year-to-date high and amid a period of meaningful price appreciation, while the company’s metrics and recent quarterly results have prompted a series of analyst-target increases.

Risks

  • Technical indicators cited in the reporting suggest the stock may be in overbought territory, which could signal near-term price volatility - this primarily impacts equity investors and market participants.
  • The public disclosures do not explain the motivations for the director's sale nor the governance or voting details tied to the various trusts and entities, leaving uncertainties about control and intent - this affects stakeholders monitoring insider behavior and corporate governance.
  • With the stock trading slightly above its InvestingPro Fair Value, valuation sensitivity could introduce downside risk if market sentiment or earnings guidance changes - this impacts investors in the travel and hospitality equity sector.

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