HubSpot Inc. director Brian Halligan reported the sale of 8,261 shares of common stock on February 17, 2026, at $253.00 per share, as shown in a Form 4 filing with the Securities and Exchange Commission. The transaction generated proceeds of $2.09 million. After the disposition, Halligan's direct holdings in the company stand at 481,168 shares.
The filing states the sale occurred under a 10b5-1 trading plan that Halligan adopted on March 3, 2025. The Form 4 bears the signature of Joseph Theis, attorney-in-fact, dated February 19, 2026, reflecting the execution of the trade under the pre-established plan.
Market context for the sale is notable: HubSpot shares have declined by 68% over the past 12 months and were trading at $239.37 at the time of reporting, a price below Halligan's sale level of $253.00. Despite the recent share-price weakness, InvestingPro analysis referenced in the filing indicates the stock appears undervalued at current levels and assigns the company a "GOOD" financial health score.
Analyst reaction since HubSpot's latest financial disclosures and market performance has included several downward adjustments to price targets while most firms preserved positive or neutral ratings. Truist Securities cut its target to $300 from $650 but kept a Buy rating after noting that HubSpot beat expectations on both revenue and earnings. BMO Capital reduced its target to $285 from $385, citing solid results amid sector pressures and retaining an Outperform rating. Stifel lowered its target to $375 from $500 and continued to rate the stock Buy, pointing to a mixed growth outlook. Cantor Fitzgerald made a substantial cut to $280 from $500, attributing the reduction to concerns about AI disruption in the software sector while maintaining an Overweight rating. TD Cowen decreased its target to $270 from $370, referencing HubSpot's 18% revenue growth and alignment with fiscal year 2026 guidance, and left a Hold rating in place.
The sequence of analyst target adjustments illustrates differentiated views: firms generally acknowledged solid recent results but tempered longer-term expectations, leading to lower price targets even as ratings such as Buy, Outperform, Overweight and Hold were preserved. The regulatory disclosure and the 10b5-1 plan details provide a clear compliance framework for Halligan's sale.
Key points:
- Director sale: Brian Halligan sold 8,261 shares for $253.00 each on February 17, 2026, totaling $2.09 million.
- Shareholding after sale: Halligan directly holds 481,168 shares following the transaction.
- Analyst adjustments: Several firms lowered price targets while generally maintaining Buy/Outperform/Overweight/Hold ratings.
Risks and uncertainties:
- Share-price volatility - HubSpot's stock has fallen 68% over the past year, and the current trading price is below the director's sale price.
- Analyst target reductions - Multiple firms trimmed price targets, reflecting uncertainty about future growth and sector pressures.
- Sector-specific disruption - At least one analyst cited concerns about AI disruption in the software sector as a factor behind a significant target cut.