KuCoin announced the rollout of KuCoin Wealth, a new wealth management service designed to provide high-net-worth individuals and institutional participants with access to more structured, long-dated digital-asset allocation tools. The initiative focuses on bringing defined-term investment options and professional portfolio practices to users who prefer disciplined, rules-based approaches rather than active trading alone.
KuCoin describes the Wealth product set as complementary to its trading business, introducing fixed-term products and a planned roadmap for market-neutral quantitative strategies. The platform positions these features as mechanisms to professionalize portfolio construction and to support disciplined risk management alongside conventional trading activities.
In framing KuCoin Wealth as a bridge between digital and traditional finance, the company emphasizes familiar investment mechanics drawn from TradFi - defined terms, transparent operational mechanics, and rules-based governance - while leveraging characteristics of blockchain technology such as programmability, auditability, and continual settlement. KuCoin characterizes blockchain as a layer for moving and verifying value and for supporting compliant asset management across markets.
Accessibility and operational discipline are central to the new offering. KuCoin Wealth uses clear subscription thresholds that enable qualified users to participate in premium fixed-term opportunities without requiring ongoing trading-volume commitments that are common in other tiered programs. The platform also supports institutional-style account structures, including independent custody and sub-account management.
Risk controls and security form a prominent part of the product narrative. KuCoin notes that KuCoin Wealth emphasizes independent custody, sub-account management, real-time monitoring, and multi-layer limits, backed by asset management teams with experience in both traditional finance and crypto markets. The company highlights ongoing proof-of-reserves reporting through Hacken as part of its independent third-party verification process.
KuCoin further underscores investments in security and privacy protections, noting certification milestones. KuCoin states it is the only global exchange to have earned SOC 2 Type II, ISO 27001, ISO 27701, and CCSS, and it also references SOC 2 Type II and ISO 27001:2022 certifications in its corporate summary. These items are presented as elements of an operational baseline intended to protect users and to help build institutional confidence as crypto becomes more integrated with mainstream finance.
The KuCoin Wealth Fixed-Term Investment product is available now and is integrated across KuCoin's website and mobile application. KuCoin currently offers an enhanced reference APR of up to 5.7% on USDT for deposits exceeding 50,000 USDT.
About KuCoin
Founded in 2017, KuCoin is described as a global crypto platform serving over 40 million users across more than 200 countries and regions. The platform provides access to over 1,000 listed tokens and a range of services including spot and futures trading, institutional wealth management, and a Web3 wallet.
KuCoin is noted for holding SOC 2 Type II and ISO 27001:2022 certifications, and for regulatory registrations including AUSTRAC in Australia and a MiCA license in Austria. The company cites recognition by Forbes and Hurun, and lists BC Wong as CEO. KuCoin provides a public website at www.kucoin.com and a media contact at [email protected].