Analyst Ratings February 20, 2026

DA Davidson Lifts Walmart Target to $150, Citing Automation and New-Business Momentum

Analyst highlights automation, AI and alternative businesses as sources of margin currency being reinvested into price and convenience

By Hana Yamamoto WMT
DA Davidson Lifts Walmart Target to $150, Citing Automation and New-Business Momentum
WMT

DA Davidson increased its price objective for Walmart to $150 from $135 while keeping a Buy rating, pointing to margin benefits from automation, AI and alternative business lines. The firm and others have revised targets in recent weeks amid signs of market-share gains, revenue growth and profitability improvements, though some analysts remain cautious on valuation and guidance.

Key Points

  • DA Davidson raised its Walmart price target to $150 from $135 and kept a Buy rating, citing margin benefits from automation, AI and alternative businesses - sectors impacted: retail, technology, advertising.
  • Walmart’s revenue reported at $703 billion, up 4.3%, with membership, media and marketplace contributing at least one-third of profits - sectors impacted: e-commerce, digital advertising, membership services.
  • Multiple firms have adjusted targets recently (TD Cowen, Telsey, KeyBanc, Bernstein raised targets; HSBC downgraded to Hold despite raising its target), reflecting differing views on valuation and guidance - sector impact: financial services and equity research coverage of retail stocks.

Summary

DA Davidson raised its price target on Walmart Inc. (WMT) to $150 from $135 and reiterated a Buy rating, citing the retailer’s ability to convert investments in automation, artificial intelligence and expanded service offerings into what the firm calls "margin currency." That margin benefit, the analyst says, is being plowed back into lower prices and greater convenience for customers, contributing to share gains across cohorts.


Details and analyst view

Michael Baker of DA Davidson described Walmart’s operating model as a flywheel. According to the analyst, past investments in automation, AI and agentic commerce, together with an expanding suite of alternative businesses, are producing incremental margin that management is using to support pricing and convenience initiatives. Baker’s view emphasizes the interplay of automation-led cost savings and reinvestment aimed at driving top-line and share gains.

DA Davidson singled out Walmart’s so-called triple A approach - automation, AI and alternative businesses - along with a parallel 3M focus on membership, media and marketplace. Within those alternative businesses, membership, media and marketplace are now contributing at least one-third of company profits, the analyst noted.

On a reported basis, Walmart’s latest revenue stood at $703 billion, reflecting growth of 4.3%. Baker argued this operating model is helping Walmart consistently outpace its stated algorithm of roughly 4% sales growth and an adjusted operating profit band of above 4% to 8%.


Analyst revisions and market context

DA Davidson’s action follows a series of analyst updates. TD Cowen raised its target to $145, citing Walmart’s leadership in AI within retail. Telsey lifted its target to $140, pointing to ecosystem expansion and strategic tech investments, including AI. KeyBanc kept an Overweight rating with a $145 target after noting a strong fourth-quarter showing and market-share momentum. Bernstein raised its target to $134, highlighting e-commerce strength and profitability gains driven in part by automation and growth in global advertising revenue.

Not every firm is uniformly bullish. HSBC moved Walmart to a Hold rating despite increasing its price objective to $131, pointing to valuation concerns and lowering earnings forecasts after Walmart’s guidance fell short of expectations. HSBC described the outlook as more conservative under the company’s new management team.


Analyst activity and earnings revisions

An InvestingPro note included with the coverage cited that 10 analysts have recently revised earnings estimates upward for Walmart. The market capitalization reported in the coverage is $979 billion and the company was trading at a price-to-earnings ratio of 42.9, with an InvestingPro assessment that the stock appears overvalued relative to its Fair Value.


Implications for investors

DA Davidson’s upgrade of the price target reflects a conviction that productivity gains from automation and AI, plus a growing contribution from alternative revenue streams, are material to margins and competitive positioning. At the same time, divergent analyst actions underscore that valuation and guidance remain meaningful considerations for investors assessing Walmart’s risk-reward profile.

Note: This report summarizes recent analyst actions and company metrics cited in coverage; it does not introduce additional facts beyond those provided by the analysts referenced.

Risks

  • Valuation concerns: Walmart was trading at a P/E of 42.9 and an InvestingPro analysis indicates the stock may be overvalued relative to its Fair Value - impacts equity investors and market valuation metrics.
  • Management guidance and earnings revisions: HSBC lowered earnings forecasts after weaker-than-expected guidance from Walmart, creating uncertainty around near-term results - impacts corporate earnings forecasts and analyst coverage.
  • Divergent analyst views: Varied price targets and ratings among brokerages suggest uncertainty about the sustainability of margin improvements and growth from alternative businesses - impacts investor sentiment and sector comparables.

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