Stock Markets February 24, 2026

Samsung Share Surge Nears 200% as AI Server Memory Demand Fuels Rally

Record stock price capped after six-month advance as HBM4 ramp and hyperscaler spending underpin outlook

By Derek Hwang
Samsung Share Surge Nears 200% as AI Server Memory Demand Fuels Rally

Samsung Electronics reached a record KRW200,000 after a six-month advance that has pushed the share price close to a 200% gain, driven by a surge in demand for memory used in AI servers. Industry-wide momentum from cloud hyperscaler investment, planned HBM4 shipments in the second half of 2026 and improving DRAM yields are cited as key supportive factors for earnings and competitiveness.

Key Points

  • Samsung's stock reached a record KRW200,000 after a six-month run, leaving the share price close to a 200% gain; about 70% of Samsung's memory shipments are tied to AI server applications - impacting the semiconductor sector and server/cloud infrastructure markets.
  • Planned HBM4 shipments for NVIDIA's Vera Rubin GPU are set to begin in the second half of 2026, with HBM4 speeds expected at 11.7 gigabits per second - affecting high-performance memory competitiveness and product mix for memory producers.
  • Combined 2026 capex from Google, Microsoft, Amazon and Meta is projected to rise 76% year over year, and the iShares MSCI South Korea ETF recorded roughly $1 billion in inflows over the past week - influencing cloud hyperscaler investment trends and Korean equity market flows.

Summary: Samsung Electronics' share price climbed to a record KRW200,000, completing a powerful six-month run that leaves the stock close to a 200% increase. The move reflects a sharp uptick in demand for memory chips used in artificial intelligence server applications and a broader shift in investor flows toward Korean equities.

Samsung Electronics (KS:005930) hit an all-time high of KRW200,000 as a sustained rally over the past six months has propelled the company's stock near a 200% gain. The rise comes as memory demand - particularly from AI servers - has strengthened, boosting prospects for the South Korean conglomerate and its peers, Micron (NASDAQ:MU) and SK Hynix (KS:000660), which are among the world's largest memory producers.

Servers have become the primary source of this demand, with roughly 70% of Samsung's memory shipments now tied to AI server applications. That shift in end-market composition is helping to reorient the company's product mix toward higher-value, performance-oriented memory solutions.

Analysts following the sector expect the positive momentum to persist. Samsung is viewed as regaining a technological advantage as it implements a premium product strategy. Market attention is focused on the planned start of HBM4 shipments for NVIDIA's Vera Rubin GPU in the second half of 2026 - an HBM4 product that is expected to offer speeds of 11.7 gigabits per second and improve the company's position in high-performance memory markets.

The wider demand environment is also supportive. Combined 2026 capital expenditure from Google, Microsoft, Amazon and Meta is projected to jump 76% year over year, underscoring continued aggressive investment in AI infrastructure. With cloud demand still outpacing supply, hyperscalers are described as having little incentive to delay spending, a dynamic that should keep server-related memory demand elevated into year-end.

Investor flows into Korean equities have turned more favourable alongside these industry developments. The iShares MSCI South Korea ETF (NYSE:EWY) recorded roughly $1 billion in inflows over the past week, the largest weekly inflow seen in a decade.

KB Securities analyst Jeff Kim attributed part of the market's re-rating to Korea's relative standing among emerging markets. "We believe this is because the Korean stock market is the only emerging country that offers both earnings growth (+90% YoY) and valuation merits (10x P/E)," he said. Kim anticipates that semiconductor profits will drive the majority of the earnings expansion.

Projections indicate combined 2026 operating profit for Samsung Electronics and other chipmakers is expected to increase by KRW224 trillion year over year, representing 84% of a projected KRW267 trillion rise in total KOSPI operating profit. That concentration of profit growth in the semiconductor sector highlights how pivotal chipmakers are to the index's earnings outlook.

On the technology side, progress in DRAM manufacturing is helping the outlook. Industry reports indicate that Samsung's 10-nanometer-class sixth-generation DRAM, known as 1c, has achieved yields above 80%, a level that signals an entry into stable mass production. Because the 1c node underpins next-generation HBM4, the yield milestone is expected to support both competitiveness and profitability as AI memory demand continues to accelerate.


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Risks

  • The timing and successful start of planned HBM4 shipments in the second half of 2026 remains a key execution risk for delivering the expected competitive and profitability benefits - affecting semiconductor manufacturers and high-performance memory markets.
  • Sustained server-related memory demand depends on continued aggressive hyperscaler capex; if cloud investment moderates, demand growth for AI server memory could slow - impacting the semiconductor and cloud infrastructure sectors.
  • Investor flows into Korean equities have recently been large but could shift; reversals in ETF inflows or valuation re-rating could affect Korean market performance and semiconductor stock valuations.

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