Swedish electric vehicle maker Polestar said it delivered 13,126 vehicles in the first quarter, up 7% from 12,263 vehicles in the same period a year earlier. Company executives attributed the rise to a strategy placing greater emphasis on Europe as demand and margins became more challenging globally.
Polestar framed the quarterly performance as a sign that its Europe-focused approach is starting to generate traction. Management pointed to strong showings in a handful of markets, with the chief executive highlighting Australia, Germany, Sweden, South Korea and the UK as notable contributors to recent demand.
In February the automaker announced that refreshed versions of its top-selling Polestar 2 sedan and the Polestar 4 SUV will arrive over the coming year. The updates are intended to sustain sales momentum and continue positioning the brand in the premium segment.
At the same time, the company said it continues to navigate operational headwinds tied to American import tariffs. Those tariffs have compressed margins, complicated manufacturing and cost structures, and prompted adjustments across Polestar's supply chains, including a shift of production toward the United States.
Polestar has leaned on funding and other resources from its majority owner, Geely Holding, a strategy the company says has supported its operations amid heightened industry competition and rising costs.
Looking ahead, Polestar said it expects to operate around 250 sales locations by the end of this year, a level it described as representing a growth of 20% compared to the end of 2025. The company aims to use that expanded retail footprint to maintain its premium positioning and attract buyers as refreshed models are introduced.
The company acknowledged that a combination of higher costs and uneven global EV demand has pressured profitability, and noted widening losses as part of the backdrop against which it is making strategic shifts.
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Summary and context above reflect the company statements on quarterly deliveries, market performance, product refresh plans, tariff-related challenges, ownership support and sales location targets.