Becle Predicts a Tough 2026 as U.S. Distribution Shake-up Meets Softer Demand
Becle, the world’s largest tequila producer, warned that 2026 will be a transition year as it restructures its U.S. distribution network while facing weaker demand for spirits across North America. The company ended its deal with major U.S. distributor RNDC in February and expects temporary disruptions that will depress net sales value in 2026 befo…