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Stock Markets February 3, 2026 10:09 AM

Mazda North America Posts 14% Drop in January Sales; CX-50 Sets Monthly Record

Total deliveries fall year-over-year while certified pre-owned volumes and select regional markets show gains

By Maya Rios
Mazda North America Posts 14% Drop in January Sales; CX-50 Sets Monthly Record

Mazda North American Operations (MNAO) reported January deliveries of 28,958 vehicles, a 14 percent decline versus the same month in 2025. Adjusting for selling days, the company said sales fell 17.3 percent on a Daily Selling Rate (DSR) basis. Despite the overall decrease, MNAO recorded its third strongest January on total units sold and logged a record month for the CX-50 model. Certified Pre-Owned (CPO) volumes rose year-over-year, and sales in Canada and Mexico increased while U.S. volumes fell.

Key Points

  • Mazda North American Operations reported January deliveries of 28,958 vehicles, a 14 percent decrease year-over-year; on a DSR basis sales fell 17.3 percent due to one additional selling day in January 2026.
  • The CX-50 reached a new January sales record with 10,415 units delivered, while Certified Pre-Owned (CPO) sales rose to 6,109 units, a 15.6 percent increase versus last year.
  • Regional performance diverged: Mazda Canada delivered 4,974 vehicles (up 4.9 percent) and Mazda Motor de Mexico reported 8,704 vehicles (up 11 percent), while U.S. sales declined.

Mazda North American Operations (MNAO) reported total retail deliveries for January of 28,958 vehicles, a decline of 14 percent from January 2025. When accounting for selling days - with 26 selling days in January 2026 versus 25 in January 2025 - the company reported a steeper reduction, with sales down 17.3 percent on a Daily Selling Rate (DSR) basis.

Despite the year-over-year decrease in overall volume, Mazda noted that the January figure of 28,958 units represents its third best January performance on record. The company also highlighted a model-specific milestone: the CX-50 achieved its highest January sales to date, with 10,415 vehicles delivered during the month.

Certified Pre-Owned (CPO) sales were a bright spot. MNAO sold 6,109 CPO units in January, an increase of 15.6 percent compared with the same month a year earlier.

Performance across North American markets was mixed. The company reported that U.S. sales decreased in January, though no specific U.S. volume was disclosed in the statement. Mazda Canada, Inc. (MCI) posted January deliveries of 4,974 vehicles, an increase of 4.9 percent from January 2025. Mazda Motor de Mexico (MMdM) reported January sales of 8,704 vehicles, up 11 percent year-over-year.

Those figures reflect divergent trends within the region: an overall drop in total North American deliveries contrasted with stronger outcomes in both Canada and Mexico, and growth in the company’s CPO channel. The company emphasized the CX-50 milestone amid the broader decline in total new-vehicle deliveries.

Contextual summary

  • Overall January deliveries: 28,958 vehicles, down 14 percent year-over-year.
  • DSR-adjusted decline: 17.3 percent, reflecting one additional selling day in January 2026 versus January 2025.
  • CX-50: monthly January record with 10,415 units delivered.
  • CPO sales: 6,109 units, up 15.6 percent year-over-year.
  • Regional variation: Canada up 4.9 percent (4,974 units); Mexico up 11 percent (8,704 units); U.S. sales declined.

The company statement presents a mixed operational picture for the start of the year: overall new-vehicle deliveries softened, but used-vehicle certified sales and specific regional markets posted gains, and one model set a new January sales record.

Risks

  • Declining overall new-vehicle deliveries could weigh on automotive retail and new-vehicle production planning in the near term - impacts most directly affect the automotive manufacturing and retail sectors.
  • Selling-day adjustments amplified the reported decline on a DSR basis, highlighting sensitivity of short-term monthly comparisons to calendar effects - a reporting and sales-timing risk for analysts and investors assessing monthly trends.
  • Concentrated strength in CPO and in specific regional markets may not offset broader declines in new-vehicle sales, introducing uncertainty for revenue mix and dealer inventory strategies in the automotive and used-vehicle markets.

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