Shares of Erayak Power Solution Group Inc. (NASDAQ:RAYA) rallied 71% on Friday following the company's announcement that it will reorient its operations toward the North American market.
The restructuring converts the firm's prior China-based manufacturing model into a U.S.-centric research and development operation led by its North American arm, Nexora. Erayak said the change comes after recent market outreach that included exhibiting at the 2026 National Hardware Show in Las Vegas and completing a roughly 5,000-mile research tour through California, Arizona, Texas, Florida, and New York.
As part of the shift, Erayak introduced a new product family of Tri-Fuel Inverter Generators covering output capacities from 9kW to 13kW. The generators are designed to operate on gasoline, propane, or natural gas and incorporate Auto Transfer Switch technology. The company also announced industrial-grade UPS Solar Inverters aimed at backing up AI-edge computing equipment and smart home systems.
Erayak said the product designs address a specific need for dependable backup power in markets such as Texas and Florida, where grid reliability is a concern. The company noted the generators deliver low total harmonic distortion to better support sensitive electronic devices.
Under the Nexora strategy, research and development, customer service, and strategic planning will be centralized in the U.S., while automated manufacturing capabilities at the Ruike Electronics facility will provide production support. Previously, Erayak primarily served North American customers through indirect exports.
At the National Hardware Show, the company said it forged partnerships with North American retail chains and industrial distributors. Erayak outlined a dual distribution model that pairs Nexora's direct-to-consumer activities with an expanded wholesale distribution network.
"By establishing Nexora as our North American face, we are moving beyond manufacturing to become a vertically integrated power solutions provider," said Lingyi Kong, Chairman and CEO of Erayak Power.
The company emphasized the combination of U.S.-based product development and automated manufacturing support as the core of its new market approach.
Context note - The company presented its plans and product portfolio as it transitions its go-to-market model; the announcement was accompanied by a pronounced move in the stock price.