Audi reported a 6.1% year-on-year decline in global deliveries for the first quarter, with total vehicle shipments of 360,106 units during the January through March period.
Regionally, China - Audi's largest market - experienced a 12% fall in deliveries to 127,109 vehicles. The company said this decline was driven by a combination of a broader slowdown in the automotive sector worldwide, the expiration of Chinese government subsidies and ongoing model changes that affected its lineup.
North America saw an even sharper downturn, with deliveries dropping 27% to 35,464 vehicles. Audi attributed the North American decrease in part to U.S. import tariffs that took effect in April 2025 and to regulatory changes that influenced sales in the region.
Europe presented a contrasting picture, where Audi's deliveries increased 5.9% to 123,724 units during the quarter, providing a partial offset to weakness elsewhere.
Deliveries in overseas and emerging markets declined 6.3%, amounting to 23,501 vehicles. The carmaker highlighted that the Iran war had a dampening effect on demand across the Middle East and in Israel, contributing to the fall in those markets.
The company emphasized that these quarterly figures reflect Audi's sales performance across its vehicle range in the American market for the three-month period ending March 31.
Overall, Audi's first-quarter delivery data underscores uneven regional demand patterns: a notable contraction in Asia and North America, moderate growth in Europe, and pressure in certain overseas and emerging markets tied to geopolitical instability.