Press Releases March 26, 2026

Siebert Financial and Newsmax Expand Strategic Partnership Through Financial Programming and National Advertising Campaign

Siebert Financial Expands National Reach via Strategic Partnership and Advertising Campaign with Newsmax

By Caleb Monroe SIEB
Siebert Financial and Newsmax Expand Strategic Partnership Through Financial Programming and National Advertising Campaign
SIEB

Siebert Financial Corp. has expanded its partnership with Newsmax to include dedicated financial programming and a long-term national advertising campaign. This initiative aims to boost Siebert's brand visibility and engage a wider audience through television and digital media by featuring Siebert professionals on Newsmax's American Agenda program and running extensive advertising campaigns.

Key Points

  • Siebert Financial will provide regular financial segments on Newsmax's American Agenda, enhancing market and economic insights for viewers.
  • A substantial national advertising campaign on Newsmax and Newsmax 2 has been launched to increase Siebert's brand awareness and market presence.
  • The expanded partnership reflects a strategic alignment to grow both companies' audiences and deepen collaboration across financial programming and media.
  • Sectors impacted include financial services, media and entertainment, and advertising markets.

NEW YORK and MIAMI, March 26, 2026 (GLOBE NEWSWIRE) -- Siebert Financial Corp. (NASDAQ: SIEB) today announced an expanded strategic partnership with Newsmax that will bring Siebert’s financial expertise, brand, and services to the broadcaster’s national audience through dedicated financial programming and a long-term advertising campaign.

The expanded partnership reflects a shared focus on delivering relevant financial and business content across television and digital media, while strengthening Siebert’s brand visibility and national audience reach. As part of the initiative, Siebert professionals will appear in a dedicated financial segment on American Agenda, providing viewers with timely insight on the markets, the economy, wealth planning, corporate finance, and other key investment themes.

In addition, Siebert has launched a long-term national advertising campaign across Newsmax and Newsmax 2, with a large-scale investment. The campaign is expected to support brand awareness and product marketing initiatives as the relationship between the companies continues to grow.

“This partnership gives us a strong national platform to showcase the depth of Siebert’s expertise and expand awareness of our brand and capabilities,” said John J. Gebbia, CEO of Siebert Financial. “By bringing our professionals into regular financial programming and aligning that presence with a broader advertising campaign, we are creating a more direct and consistent way to engage audiences at scale.”

“We are pleased to expand our relationship with Siebert through this strategic media and advertising initiative,” said Chris Ruddy, CEO of Newsmax. “Newsmax has been a customer of Siebert and we believe they bring trusted financial expertise and a respected brand to our platform.”

Both companies said the expanded initiative reflects the continued growth of their relationship and creates a foundation for future collaboration across financial programming, advertising, and broader market awareness efforts.

About Siebert Financial Corp.
Siebert is a diversified financial services company and has been a member of the NYSE since 1967, when Muriel Siebert became the first woman to own a seat on the NYSE and the first to head one of its member firms.

Siebert operates through its subsidiaries Muriel Siebert & Co., LLC, Siebert AdvisorNXT, LLC, Park Wilshire Companies, Inc., RISE Financial Services, LLC, Siebert Technologies, LLC, and StockCross Digital Solutions, Ltd, and Gebbia Media LLC. Through these entities, Siebert provides a full range of brokerage and financial advisory services, including securities brokerage; investment banking and capital markets services; investment advisory and insurance offerings; securities lending; corporate stock plan administration solutions; in addition to entertainment and media productions. For over 55 years, Siebert has been a company that values its clients, shareholders, and employees. More information is available at www.siebert.com.

For inquiries, please contact:
Deborah Kostroun
[email protected]
+1-201-403-8185


Risks

  • The success of the initiative depends on viewer engagement and effectiveness of advertising in driving business growth, which is uncertain.
  • Increased marketing and media expenses could impact Siebert’s short-term financial performance if not offset by revenue gains.
  • Potential reputational risks if the financial advice or content does not meet audience expectations, affecting brand trust and client relationships.

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